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7 Things To Take Care Before You Launch Your WordPress Website

So, are you ready to launch your newly built WordPress website?

Wait! Don’t rush. Before you launch your WordPress website, make sure that all the nuts & bolts are at their appropriate places.

Nuts & bolts? I hear you asked.

Yes, in a way, your website is not less than a super car that’s ready to leave all the competitors behind and cross that finishing line first. Sounds competing? It is, I bet.

But what will happen if some of the nuts & bolts are not fixed properly? Yes, you guessed it right. You will not only lose the game of business but your car (website in this case) will be badly hurt due to mismanagement.

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Here, in this blog post, I am gonna share 7 check-points that you must ensure your WordPress website is tested with, before its launched.

Let’s get ready with our tools of knowledge.

#1 Usability

Usability of any website is so important that before hiring a web developer, you must put a condition that if your website is not usable at all, you’ll straight away throw it in you trash bin or bury it, forever.

Here’s what I mean when I use the term “Usability”:

A. Are all of the forms on your website working properly?

B. If it’s an e-commerce website, can your customer make the payment easily & hassle-free?

C. Are all calls-to-action working fine, especially textual links?

D. Is your website loading quickly? If not, try not to go live without this fixing your website.

#2 Menus

Can you imagine going to a restaurant and being asked for an order without presenting a proper menu? Sounds ridiculous, right?

In the same way, a website without a user-friendly menu make the users’ experience ….., you got it right, ridiculous!

BTW, WordPress already comes with a robust yet easy-to-use menu management

So, all you need to do is, ensure that all the menu items are placed logically and intuitively.

#3 Responsive

I still got many calls from my prospective clients who ask me “does your quote includes mobile-responsiveness?”. I really get surprised. I can’t imagine a world in 2019, where web developers still build websites that are not responsive, unless they belong to some other planets.

Until last few years, I used to write blogs on benefits of having a responsive web design (it’s good for user-experience, beneficial for SEO, blah blah…) But now, I think website = responsive website & non-responsive website = junk.

Don’t even think to launch your WordPress website without testing its responsiveness. 

Thankfully, most of the WordPress themes come with responsive design. So, no additional pain for your sweat web designer.

#4 Browser Compatibility

Do you see the world with your own lenses? Please stop doing it. It won’t help you anymore.

Same applies with a website too. If your website looks cute & sweet on your own browser, don’t imagine that it will surely look in the same way, to your targeted audiences too. 

They may be using different browsers, where your website look horrible, unfortunately.

You may not have several browsers to test your website on all of them. 

Here’s the role of your buddy web developer, that will help you. After all, you gave your hard-earned money to him. 

Let him show his world-class expertise.

Hey, btw, if you do notice any browser-compatibility issue on your website, do contact your buddy WordPress developer. This error, I tell you, you can’t afford to carry forward. 

You have to kill it.

#5 SEO-Friendly URLs

I know you may say “I don’t really care about SEO. All I need is, a website to show my online presence”. Its OK. You can skip this point and jump to the next one. 

But for all those, who really care about SEO, please read.

Hey, I see all of you are here, reading this point. You proved me wrong. 

You all do care about your SEO. I am glad to be wrong.

Ok, so what’s an SEO-friendly URL?

A URL that has words or keywords in it to enable search engines understand the content of a specific webpage, is known as SEO-friendly URL.

It’s not just about search engines, but a non-SEO-friendly URL looks very ugly too. Something like this mysite.com/?id=90000001&cid=0000000 and so on. Looks terrible, no? 

While an SEO-friendly URL looks like this mysite.com/category/page-name/

Most of the web designers would wash their hands by building up a website with the features their client had asked for. Irresponsible guys, right? 

While the hard truth is that creating SEO-friendly URLs on a WordPress website is a couple of minutes job. Sounds amazing? It is.

So, now you can understand that it’s not the matter of time effort, rather it’s all about caring about SEO & going a mile extra, without even being asked to.

#6 Loading Speed

Don’t assume that the loading speed is the least important check-point, just because I have mentioned it in the last. Just a word of caution.

Loading speed of a website, especially e-commerce website, is as important as its existence. 

In other words, slow loading websites should better be taken offline. They are unnecessarily eating up the bandwidth of your valuable server.

Does your website loads slow too? I see you nodding. Do you still think you can get business from your slow loading website? I hope I don’t hear ‘Yes’ or “May be”. Because the answer is simply “No”.

Studies have shown that websites that take more than 6 or 7 seconds to load fail to attract enough sales & leads

In other words, the price to pay for a slow loading website could result in the loss of money.

#7 Security

More and more bad boys are continuously trying to hack the backend of WordPress websites so that they could inject some malicious codes or create lot of spams. 

Let me tell you why its happening.

  • Because these guys know how to access the backend of a WordPress websites (the wp-admin thing).
  • Because these guys are able to guess the possible usernames and passwords.
  • Because these guys know the location of important files of WordPress websites through which they can enter the kingdom of any website.
  • Because these guys are able to crack your lousy servers.

OK, you must be wondering, will we keep listening to the frightening things or we will get to know about the solution too. Ok, I am coming there too.

There are plenty of great WordPress plugins that you can use to make your website secure. One of those excellent plugins is “WP Security“.

With “WP Security“, you can change the default admin URL of your website, you can ensure to have hard-to-guess username and password and finally change the permission of those important files, so that there are least chances of getting your website hacked.

Enough for now. If you take care of above check-points before launching your WordPress website, I am sure, you won’t face any problems that many WordPress website owners face. As a result, they say “you know WordPress is not secured”. Its not at all true. 

WordPress is very much secured, provide you or your web developer have taken necessary precautions.

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