If you are a startup or small business, you should spend less on your eCommerce website design & development because you don’t need the most professional design and you should be focusing more on building your product.
A lot of businesses are hesitant to invest too much into their website because they think that it’s an expense that will be wasted if people don’t notice it.
I always say that investing less in your eCommerce website development can be stress-free and less risky in the long run.
If you can find a way to get a nice, clean, simple website up and running for less money, you have less to lose even if your business doesn’t take off.
Below are some of the most important reasons for you to build an affordable website for your start-up or small business:
#1 Spend more on marketing
If you’re on a budget for your eCommerce business development, the best thing to do is to invest more in marketing.
Instead of spending money on flashy, expensive web design, spend it on content creation and social media advertising.
In other words, when you launch your business, you should focus on getting your first customer instead of first building your website.
It is very important to design an eCommerce website that is user-friendly for your visitors and can easily be found in search results.
No matter how premium or flashy your website looks, if you don’t get enough users or sales from it, your website is of no use.
#2 Website cost isn't too high
A lot of people are afraid to hire a website designer because they can be quite costly, but you don’t have to spend thousands and thousands of dollars in order to get your website up and running.
In fact, if you hire an individual website developer, you can get your website up and running for a very reasonable price.
If you’re running a small business, you may not have the budget to invest in an expensive website. That’s fine. The most important thing is that you have a website at all.
Hire an affordable eCommerce website developer to create a basic website for you so that you can start working out on getting traffic to it and make more sales to grow your business.
Not everyone has the money to spend on a great designer who can give them a beautifully designed website in the first place.
However, you don’t have to spend a lot of money to get a beautiful website if you know how to get it done for an affordable price.
You can hire a WordPress developer in Singapore who can help you to get a basic eCommerce website for as low as $2500.
#3 You will be stress-free
I always say that investing less in your website can be stress-free and less risky in the long run.
If you can find a way to get a nice, clean, simple website up and running for less money, you have less to lose if your business doesn’t take off.
It doesn’t have to be too expensive to get started with a website.
If you’re a small business or freelancer, then you may not have the budget to hire a website developer to build a custom, high-end website for you.
Luckily, there are a lot of great options for building a low-cost website.
A great option is WordPress.
#4 You can always update later
The best way to get started is to build an affordable eCommerce website first and the you may consider to redesign your online store later when you have more budget.
Just get your basic website up first and make sure you have a lead generation form on it that you can start to capture email addresses, make sales, or whatever your marketing goal is.
#5 You may have no choice
If you’re a small business owner and you’re strapped for cash, you may have no choice but to build a low-cost eCommerce website.
You can still make a low-cost website work by using a CMS like WordPress.