Are you a freelancer and are you looking to grow your freelancing business? If yes, you must build a business website for yourself.
You may be thinking “Why should I build my own website when I can get business from freelancer portals?”.
You’re not alone.
Most freelancers think that they don’t need a website of their own because they can signup with a freelancer portal and start bidding for the projects.
But, you might be surprised to know that most freelancers who have their own websites tend to earn more money as compared with the freelancers that don’t have a site.
It’s not only about getting the projects and earning money, but a professional website can also help you build trust & credibility for your business.
Below are some of the primary benefits that you get when you create a website for your freelancing business:
#1 You Look Professional
#2 People Start Trusting You
#3 Your Business Looks Legitimate
#4 You Can Showcase Your Skills
#5 You Can Showcase Your Clients’ Reviews
#6 You Stay Ahead Of The Competition
#7 You Can Share Your Views
#8 You Can Get More Business
#9 You Can Share Your Expertise
Recommended post: Why should freelancers have a website?
Now that you know that there are multiple benefits that you can get when you build your own website, let’s check out some of the essential features that your business website should have.
#1 Expertise & experience
As a freelancer, it is important to showcase your expertise and experience on your business website so that your potential customers can understand how you can help them.
By having a well-designed website that highlights your skills and services, you will be able to attract more clients and grow your business.
So, ask your website developer to add a section to showcase your different skills along with your experience in each service that you offer.
Also, it would be a great idea if your developer can add a form on each service page so that the users can easily fill it out and get connected with you.
#2 Pricing
If one of your services’ USPs is affordable pricing, then it would be a great idea to show your service packages on your business website.
There are many reasons why you should showcase your service packages on your business website.
By displaying your packages on your business website, you can give potential customers a clear idea of what services you offer and how much they will cost. This can help to attract new business and encourage existing customers to use your services especially if you offer affordable services.
Additionally, showcasing your service packages on your website can help to build trust and confidence in your brand.
#3 Call to action
What is a call to action?
A call to action is an attempt to persuade a reader to take a specific course of action. A call to action may be as simple as asking the reader to sign a petition or it may be more complex, such as asking the reader to buy a product.
The goal of a call to action is to get the reader to take action that will benefit the writer or the cause the writer is supporting.
Your CTA should be clear, concise, and direct. It should tell visitors what you want them to do next, and why they should do it.
For example, if you’re selling a product, your developer can use a CTA like “Buy Now” or “Add to Cart.”
If you’re promoting a service, your CTA might be “Sign Up” or “Schedule a Consultation.”
#4 Contact form
A contact form is one of the best elements that your web designer can add to your business website. It allows potential clients to reach out to you and inquire about your freelancing services.
By providing a contact form, you make it easy for interested users to get in touch with you and learn more about what you have to offer.
As a result, you are more likely to gain new clients and grow your business.
#5 Live chat
Your website builder can also add a “Live Chat” feature to your website so that your potential clients can ask their queries related to your freelancing services.
A live chat feature would help you connect with your clients in real time and answer their queries promptly.
Having a live chat feature on your website would give you an edge over your competitors and would help you win more clients.
#6 Portfolio
Showcasing your best portfolio on your business website can help you to get more orders for your freelancing services.
It is essential to have an online presence as a freelancer, and a well-designed website with some of your best work can make all the difference.
When your potential clients are considering hiring you, they will want to see what you are capable of, and a strong portfolio can go a long way in helping you land the gig.
#7 FAQs
Your clients may have a few questions related to your freelancing services.
Therefore, you must ask your website creator to add an FAQ section to your business website. This will ensure that your clients can find the answers to their questions easily and quickly.
Additionally, an FAQ section will help to build trust and confidence in your services.
#8 Blog
Adding a blog to your business website can help improve your website in many ways. A blog can provide fresh content, which can help attract new visitors and keep existing visitors coming back.
A blog can also help improve your website’s search engine optimization (SEO) since search engines love fresh, relevant content.
In addition, a blog can give you a platform to share your expert knowledge and build trust with potential and existing customers.
Recommended post: 8 Essential features that your business website design should have