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Search Engine Optimization for e-Commerce Websites

If you have an e-commerce website and want to increase the sales volume of your products,then online marketing  could be a perfect solution for you.Be it Pay Per Click(PPC) for your e-Commerce website or Search Engine Optimization(SEO) for your website,both of these sources can be helpful to you for increasing the traffic on your website and convert them into your customers.


In this blog,I am going to share some useful tips for every e-Commerce website owner which they can implement in their SEO strategy and see great results.

#1 Unique meta description for your products: In my experience as an SEO Consultant,I have noticed that most of the e-Commerce developers and designers would leave the meta description of products either blank or with some common description for all the product pages which is quite harmful for SEO.This practice is generally found in the websites which have hundreds and thousands of products.In order to save the time of entering unique meta description for each product,webmasters also don’t pay attention to this critical issue.So the first and very important tip for all e-Commerce webmasters is that they must use unique and keywords oriented meta description for each product.

#2 Site Navigation: In case of e-Commerce websites which has numerous products,it is very easy for the users to lose the navigation control.Being multiple categories & sub-categories added to the website,it becomes more important for an e-Commerce web designer to take care of clean and logical flow of navigation.A clean navigation helps not only users to stay tuned to the website but it also helps search engine crawlers to understand the products & categories hierarchy and rank the website on appropriate category/product search queries.

#3 Mobile Responsive: Starting from April 21,2015 Google has mentioned clearly that it will consider a website’s responsiveness as one of the SEO criteria in order to rank it on the search result pages for the desired keywords.Therefore,now it is not only suggested but it has become mandatory that a website should be optimized for mobiles and other devices in order to win the SEO game.Again,having a mobile optimized website is good not only for search engines,but it provides the great experience for the users as well.

 #4 Interlinking of pages: Since an e-Commerce website could have hundreds of pages,it would be an added advantage to inter-link the pages according to their relevancy which would help search engines and users to find the pages deep inside of the website.One of the best methods that e-Commerce web developers can apply is to integrate related products or related articles/blogs module which will display the other pages of products or articles according to the relevancy of active page.

#5 Optimization of webpage sizes: For an e-Commerce website to sell the products online,it is essential to have high resolution images of each product so that the users should have a clear idea about the quality of product.High resolution images of products help users decide to buy the products.But at the same time,those high resolution images could make the size of webpages heavier due to which the download speed of webpages may become slow.Therefore,it is advised for the web designers to use appropriate modules which can cache and reproduce the images in high resolution without loading them each time a user request to do so.There are lot of such tools available free of cost.Not to forget,a website which has been optimized for the download speed will always have higher chances of getting higher ranks on search engines as compared to those websites which are not optimized well.

#6 Website Security: As we all know that a secured website provides a significant ranking signal to Google,every webmaster must make sure that their e-Commerce website should run on secured layer which could be done by having HTTPS encryption for the users security.

#7 Regular Housekeeping: Since e-Commerce websites tend to expand by leaps and bounds in terms of number of pages,it is imperative that these websites should be checked regularly for broken links or missing pages.Having too many broken links is bad for SEO and therefore this activity should be on the top priority of the checklist to achieve search engine rankings.

#8 Relevant URLs: Each product of an e-Commerce website should have relevant/SEO friendly URLs so that both search engines and users should find it easy to understand about the page theme by its URL only.Having SEO friendly URLs for product pages for an e-Commerce website increases the chances of getting it on the top pages of search engines.

Apply the above SEO techniques for your e-Commerce website and experience the increase in traffic and sales for your business.