As we all know that PPC (Pay Per Click) is one of the most effective methods to get instant traffic on a website.PPC can start generating revenue for your business from first month only;of course,if done correctly.In this blog,I am going to share with you how you can get most from your PPC campaign for an e-commerce website.Yes,if you have a website which sells products & services online,you must read this blog to get more conversions & enhance your ROI.
#1 Build Campaigns with Product Specifications
Many e-commerce marketers generally make the mistake of not having campaigns which have exact product specifications in the ad copies and the respective landing pages.Having model type,number,features or even brands helps informed customers to make quick decision to buy the products from you.For eg. if you sell ‘hard disks’ and you have built your campaign around ad copies with title like ‘cheap hard disks’,’hard disk deals’ etc., you may get visitors who are still in the research phase of the buying cycle.But as we know that many of your targeted customers may also be looking for your products using keywords like ‘100 GB hard disc’,’200 GB hard disc’ etc and these customers(who are in the buying phase of the buying cycle) generally tend to buy the products quickly when they come across a landing page that talks about the exact product which they have been searching for.Therefore,you must add the keywords and ad copies which have model number,brand names etc. so that you can cater to the needs of your informed customers.
#2 Show Prices in Your Ads
When you run a PPC campaign for your e-Commerce website,you should also mention the price of your product in your ad copies.By doing so,you can make sure that only targeted customers will click on your ad who have intentions to purchase the products within the same price range.This will not only save your click cost but will also encourage the targeted users to click and enter your landing page when they see your ad text because they expect to reach the correct and appropriate website.
#3 Using Long-Tail Keywords
We all know that long tail keywords have huge potential to attract targeted traffic at a lower cost because these keywords generally have low monthly searches and therefore the cost per click for these long-tail keywords are lower as compared to the highly searched keywords.So,using them in your PPC campaign for an e-Commerce website would be a great idea which can help you to get more sales at pretty low prices.If you are not sure about the long-tail keywords for your business,then you must go to the “search terms” option which is available under “Dimensions” tab of your Google Adwords interface.The “search terms” report will fetch all the keywords that are being used by the users who visit your website from the paid search results.
#4 Beat the Competition
When you run a PPC campaign for your e-Commerce website and you include the product specifications & price in your keywords and ad copies like I mentioned above,you may also consider to analyse and use the keywords which your competitors have been using.No,I am not saying that you should bid on their branded keywords but you can still take an advantage of using some of their keywords which they have been bidding for their campaigns and are similar to your products as well.By doing so,you will start getting traffic from the customers who are likely to search your competitors on specific keywords and not to forget that those visitors would be well informed about the products and your competitors,hence there would be high chances of getting them converted.Please note here that if this strategy is not implemented properly,you may end up loosing your advertising dollars on the clicks which ought to be for your competitors.So,you must seek advice of your PPC consultant before implementing this strategy.