Are you building your WordPress website and have been wondering what can be added to the footer of your website?
This blog post is for you.
The footer of a website is very important for a better user experience.
There are 2 major reasons why you should worry about the contents of your website’s footer:
- The footer exists on all the pages of your website.
- When the user scrolls down to the end, it’s the footer that can help the user to browse other pages and retaining the user or letting him quit the website.
It is therefore very important to include important elements in the footer of your website.
Here, I have shared 7 useful things that your Singapore WordPress developer can add to the footer of your website.
#1 Brief introduction
One of the best ways to utilize the footer of a WordPress website is to write a brief introduction about your company or services.
This kind of brief yet crisp information about your services helps the users to understand your products or services quickly.
Even if the user wanted to leave your website after scrolling down the webpage to its end, when he sees something that captures his attention or something that he had been looking for, he may stay on your website for a longer time.
Therefore, you must ask your WordPress developer in Singapore to allocate space for writing a brief “about us” at the footer of your website.
#2 Contact form
Knowing the fact that the footer remains the same on all the pages of your website, you can leverage a contact form to be added to the footer of your site.
It may help you to get more leads from the users when you include a contact form at the footer of all the webpages.
One thing that needs to be noted here is that the footer form shouldn’t be too long. Your WordPress developer should create a short form exclusively to use at the footer of your webpages.
#3 Important links
Another best way to utilize the footer of your WordPress website is to show some of the important links of your website.
It could be the links like about us, services, contact us, sitemap, etc. Or it could be a shop, my account, my wishlist, etc. in the case of e-commerce websites.
Again, you need to make sure that your developer shouldn’t show all of the links at the footer because it may increase the overall height of the footer.
#4 Instagram feed
If you have an e-commerce website, then it could be worth showing your latest Instagram feed at the footer of your website.
Showing your Instagram feed can help you to get more traffic and views on your Instagram account.
Below are some of the major benefits of showing Instagram feed on your website:
- You may get a higher reach for your Instagram content.
- You can drive more sales through your social proof.
- You can encourage your website visitors to follow you and.
- It looks attractive to the users and grabs their attention. So your website gets a low bounce rate.
#5 Sticky footer bar
You can also ask your website developer to add a sticky bar at the footer of your WordPress website.
In the sticky footer bar, you can add:
- A subscription form for the users to signup.
- A short contact form for the users to fill and contact you.
- Some news or promotions like discounts, offers etc.
It’s important for your website developer to provide an option for the users to close that sticky bar otherwise it may annoy some of your users.
#6 Social buttons
Displaying the social buttons at the footer of your website is another great way to enhance the performance of your social marketing campaigns.
Your website developer can include social buttons from some of the major social networking websites such as Facebook, Twitter, & LinkedIn.
Below are some of the great benefits of adding social buttons to your website’s footer:
- Your website users can directly go to the different social media websites.
- Your social media feeds to get more exposure & traffic.
- It’s considered good for the SEO of your website to link with your social feeds/accounts.
#7 Misc Links/Information
Other than the above-mentioned items, there are certain misc. links or information that you can show on the footer of your website.
These links or information could be:
- Copyright information
- Disclaimer link, if applicable
- Privacy policy & Terms & Conditions
- Contact details of your business.
- Operating hours of your business.