Push notifications are one of the best tools that mobile apps offer to businesses. If done correctly, it can help your business re-engage users, increase sales, and strengthen brand loyalty.
However, if overdone or executed aggressively, it may irritate your users and increase the number of app uninstalls. Sometimes, overexertion can also damage your business’s reputation.
So, the question now is “How to use push notifications wisely?“. In this blog post, I have shared some tips on how to utilize the push notification feature in your mobile app, ensuring it helps your business grow instead of hindering it.
First and foremost, I would like to highlight some of the positive benefits of utilizing push notification features in a mobile app.
Benefits of Push Notifications
- Increase app engagement: Sending out relevant push notifications to your users (with messages that matter to them) can help enhance the user engagement rate on your app.
- Higher conversions: If you are selling on your mobile app, sending out money-saving messages through push notifications can help you grab more sales online.
- Stronger customer relationships: When users buy from you repeatedly and get engaged with your mobile app, they build a strong relationship with your business.
Now, let’s explore how to use push notifications effectively in a mobile app.
Personalize them
One of the most effective ways to utilize push notifications in your mobile app is to personalize them for each customer type. Avoid sending out generic messages to them. For example, sending out a weightlifting hack to a yoga enthusiast wouldn’t be a great idea. If you have a health mobile app, you must categorize users according to their interests and send them push notifications that align with their preferences.
Timing is everything
Push notifications are instant, and perhaps this is one of the best features that make them a great marketing tool. But imagine if you are running a food ordering mobile app and sending out a meal offer to the users at midnight. That would be a waste of your reach to your customers, and worst, it will irritate them. Therefore, you must carefully consider the timing before using this powerful marketing tool, push notifications.
Offer values that matter to them
Although push notifications are a great marketing tool, you must not overuse them solely for marketing and sales purposes. For example, if you continue to send out “ongoing sales” and “XX% discount” push notifications, it can lead to app abandonment. Therefore, you must encourage your users to make purchases when necessary. You can also send them other notifications, such as tips and hacks, which would be a great idea.
Limit the frequency
Are you sending out push notifications to your customers several times a week? Beware! It can increase the app abandonment rate. The key is to limit the frequency so that you don’t irritate your users. Sending multiple alerts every day can quickly overwhelm users.
Allow them to opt out
Lastly, you must always allow your users to opt out of receiving notifications. By not doing so, you will definitely see an increase in the abandonment rate of your mobile apps. Nothing frustrates people more than being stuck with irrelevant alerts they can’t adjust.
Consult a mobile app developer to integrate push notification features into your application strategically.