For every Google Ads campaign to be successful, you need to ensure that your ads stand out from the competition. Why? Because every click counts in Google Ads. Therefore, you must ensure that your ads stand out from the crowd. Here comes a handy tool to achieve it, “Ad Extensions“.
Google Ads extensions are powerful features that expand your ad with some additional information — making it larger, more attractive & informative, and more clickable. Every Google Ads expert loves ad extensions because they enable the delivery of the best results for their clients.
Here, I have shared how to utilize Google Ads extensions effectively to enhance your click-through rate (CTR) and achieve better campaign performance.
What are Ad Extensions in Google Ads?
Ad extensions are additional snippets that appear along with your text ads. These could be in the form of links, phone numbers, addresses, or offers, among other things. The best part? It’s free! You don’t have to pay extra to use them — you only pay when someone clicks on them.
These extensions help your ads take up more space on the search results page, giving users more reasons (such as your phone number, offer, USPs, etc.) to click on your ad. The result? Higher visibility, improved CTR, and better overall ad performance.
Why are Ad Extensions Vital for Google Ads?
As advertisers, we are all aware that Google Ads considers CTR a key factor in determining your Quality Score and Ad Rank. What does this mean? The higher your CTR, the better your ad position — often at a lower cost per click.
According to Google, ads with extensions can improve CTR by up to 15–30% compared to standard text ads. They are worth trying!
Type of Ad Extensions
There are different types of ad extensions that you can use for your Google Ads campaign. I will share a bit about each of them here.
- Sitelink Extensions: This extension adds direct links to specific pages on your website (e.g., “Pricing,” “Contact,” or “Testimonials”). I can tell you that most professional Google Ads consultant in Singapore use these extensions to get a high CTR & conversions for their clients.
- Call Extensions: Add a phone number so users can call your business directly from the ad. You must use it specifically when you need more calls from your ads.
- Location Extensions: Display your business address or show your location on Google Maps. This one is beneficial for local businesses looking to attract foot traffic.
- Callout Extensions: Highlight key selling points, such as “Free Shipping” or “24/7 Support.” These ad extensions can be used to differentiate yourself (USP).
- Structured Snippet Extensions: Showcase specific product or service categories, such as “Web Design, SEO, PPC.” (my favorite one)
- Price Extensions: Display pricing information directly under your ad.
- Promotion Extensions: Highlight ongoing offers, such as “Get 20% Off Today.”
Use Ad Extensions Wisely
- Try to use all relevant extensions to make your ad more complete & informative.
- Keep your ad copy and extensions consistent with your landing page.
- Experiment with different callouts or offers to see which attracts more clicks.
- Update your extensions regularly to reflect new offers or seasonal promotions.