If you’ve always thought that to achieve more conversions from a website, you need to make massive changes or have a top-notch design, this post may change your perspective.
Having spent more than two decades in the web development industry, I can tell you that there are some trivial changes or updates you can make to your website that can yield unbelievable results.
Especially when you are running Google Ads or Facebook Ads to advertise your products or services, you must follow these tips and ask your web developer to implement some, if not all of them.
#1 Change the content of essential pages
First things first, the website’s content. No matter how beautiful your website design is, if the content is not appealing to the visitors, you will not get the desired outcome (inquiries & sales). By appealing, I don’t mean write like a pro author, but write in a way that resonates with the users.
Your website visitors may leave your site immediately if they find that you are not addressing what they are looking for. Why? Because there are many options for them to browse through. What should you do? Address their pain points and show them the pathway to achieve their desires or results.
Have someone read the content of your webpages and seek their feedback. Accordingly, make changes. The whole idea is not to complicate things, but to make it easier for users to understand what you are doing and how you can help them.
#2 Optimize the loading speed
Amazon has demonstrated and acknowledged that a single second’s delay impacts its sales. That’s how crucial the loading speed of a website is. If your website is loading slowly, but you are receiving a substantial amount of traffic to it (either organically or through paid advertising). In that case, I can almost guarantee that improving your website’s speed can yield significantly better results, almost instantly. Additionally, optimizing your website for its loading speed can also help you secure higher SEO rankings.
How to Check Your Website’s Loading Speed?
There are several free & useful tools, such as https://tools.pingdom.com and https://gtmetrix.com, that can scan your website and provide a loading speed report, along with other vital diagnostics, to help you make the necessary website updates.
If you find that your website is taking more than 5 seconds to load, hire a web developer immediately to fix your website. Any further delay can significantly impact your business. Therefore, a minor update of this kind can have a significant impact on your business revenue.
#3 Relocate CTAs strategically
Sometimes, a website is so well-designed and the content is appealing, and users enjoy browsing it, but they are unable to figure out what to do next. In most cases, it’s due to the absence of calls to action (CTA). It could also be due to the wrong placement of the CTAs. A minor website update, such as repositioning a CTA or adding relevant CTA elements to the website, can also significantly impact your online marketing & advertising.
You must check both desktops and mobile devices and ensure that your website has CTAs placed strategically throughout. Consider hiring a website consultant who can analyze your website design and update the positions of CTAs to maximize user engagement, improve conversion rates, and ensure a seamless experience across all screen sizes and devices. This minor update can yield truly remarkable results.
#4 Fix broken links
Having broken links on a website can impact it in several ways, including reducing user engagement rates, lowering conversions, decreasing repeat user retention rates, and negatively affecting SEO rankings. In other words, you can’t afford to have broken links on your website. It doesn’t require much to fix broken links. However, this minor update can help you receive a better response from the same traffic.
You can use a tool like https://seranking.com to help audit your website and share a detailed report, including any broken links on your site. Alternatively, you can hire a website builder who can run a comprehensive website scan, identify and repair all broken links on your website.
#5 Review mobile view
Review your website on all devices and see how different users perceive it. If you find that your website is not compatible with tablets or mobile devices, it’s worth updating your site for a responsive design. If necessary, hire a web designer who can repair or update the CSS classes of your website to ensure it displays well on all devices.
What are the benefits?
- A responsive design can help you secure higher search engine rankings, leading to more organic traffic.
- Your potential customers will spend more time on your website.
- You will get increased sales & inquiries when your website is mobile-friendly.