In today’s world, everyone is looking for convenience. Whether it’s about browsing a website or a mobile app, users are looking for convenience, and where they get it, they stick to that option, at least for a while. Super apps play a crucial role in engaging users and fostering loyalty among them.
What’s a Super App?
A super app is a mobile application that provides various services under one roof, enabling users to perform a range of tasks without needing to leave the app. From messaging and payments to food delivery and ride-hailing, super apps aim to become a digital one-stop shop.
You got the idea! Not yet?
Look at apps like Grab & Singtel Dash.
Grab was originally a ride-hailing app and has expanded into food delivery (GrabFood), grocery (GrabMart), digital payments (GrabPay), and more.
Similarly, the Dash mobile app, which initially started as a mobile wallet, now includes bill payments, insurance, international remittance, and travel-related features.
These examples demonstrate how businesses in Singapore are utilizing mobile app platforms to create an ecosystem that caters to users’ daily needs.
Are you also looking to build a mobile app but struggling to come up with a single idea, and have multiple things on your mind? Consider creating a super app.
Here are some of the significant reasons for building a super app in Singapore:
#1 User Retention
With super apps, it’s easier than ever to retain existing customers and offer them a range of services in one convenient location. Once users adopt a super app for one service, they’re more likely to explore others.
#2 Centralized Data
Another advantage for customers is that they don’t have to share or enter their data in multiple locations. They can use a super app for various services and enter their data only once.
#3 Cross-selling
For the businesses, super apps have made it easier to cross-sell to their existing customers. A user ordering lunch might also see a discount for booking a ride to their next meeting.
#4 Low Customer Acquisition Cost
Since the same customer can utilize different services within the same mobile app, and businesses can cross-sell to the same customers repeatedly, thereby lowering the cost per customer acquisition.
What’s next?
Interested in creating a super app? Look out for a reliable yet affordable mobile app developer in Singapore who can help to create an app for your startup within your budget.