40 Checklist to Follow Before Launching Your WooCommerce Website

WooCommerce online store checklist

Launching a WooCommerce store is an exciting endeavor, but it requires meticulous attention to technical details to ensure a seamless customer experience. Technical issues can lead to frustrated customers and lost sales, so it’s essential to go through a comprehensive checklist before your WooCommerce store’s grand opening.

WooCommerce online store checklist

In this blog post, I’ll provide you with 40 technical checklist items to help you prepare for a successful and trouble-free WooCommerce store launch.

1. Choose a Reliable Hosting Provider

Select a hosting provider that offers excellent uptime, speed, and scalability to accommodate your store’s growth.

2. Optimize Server Performance

Ensure your hosting server is configured for optimal performance, including sufficient CPU, RAM, and SSD storage.

3. Install a Secure SSL Certificate

Protect customer data and boost trust by implementing a secure sockets layer (SSL) certificate for encrypted data transmission.

4. Enable Content Delivery Network (CDN)

Utilize a CDN to distribute website assets globally, reducing page load times for users worldwide.

5. Configure Domain Settings

Set up DNS records to point to your hosting server correctly and configure subdomains if needed.

6. Install the Latest Version of WordPress

Always use the latest version of WordPress for security and performance enhancements.

7. Install WooCommerce

Install WooCommerce, the leading eCommerce plugin for WordPress, to power your online store.

8. Choose a Responsive Theme

Select a responsive WooCommerce-compatible theme to ensure your store looks great on all devices.

Recommended post: 21 Things to check before buying a WooCommerce theme for your online store

9. Customize Theme Settings

Configure theme options, including colors, fonts, and layout, to align with your brand’s identity. If this sounds complicated to you, consider hiring a WordPress developer in Singapore

10. Optimize for Mobile Devices

Test your store’s mobile responsiveness and ensure all features work seamlessly on smartphones and tablets.

11. Implement SEO Best Practices

Install an SEO plugin like Yoast SEO and optimize your store’s metadata, permalinks, and schema markup.

12. Set Up Caching

Enable caching to improve website load times and reduce server load.

13. Optimize Images

Compress and optimize product images to reduce page load times without compromising quality.

14. Minify CSS and JavaScript

Minify your CSS and JavaScript files to reduce file sizes and improve website speed.

15. Implement Lazy Loading

Enable lazy loading for images and videos to load content as users scroll down the page.

16. Create a Child Theme

Develop a child theme to make customizations while preserving the integrity of the parent theme.

17. Test Cross-Browser Compatibility

Check your store’s compatibility with various web browsers to ensure a consistent user experience.

18. Validate Code

Use HTML and CSS validators to ensure your code complies with web standards.

19. Set Up Website Backups

Establish an automated backup system to safeguard your data in case of unforeseen issues.

20. Create a Staging Environment

Develop a staging website for testing and refining changes without affecting the live site.

21. Install a Firewall

Add a web application firewall (WAF) to protect your store from malicious attacks and unauthorized access.

22. Enable Brute Force Protection

Implement measures to prevent brute-force login attempts, such as limiting login attempts and using strong passwords.

23. Secure User Roles

Assign appropriate user roles to team members to control access to critical website functions.

24. Install Security Plugins

Utilize security plugins like Wordfence or Sucuri to monitor and enhance your store’s security.

25. Conduct a Security Audit

Regularly audit your store for vulnerabilities and address any issues promptly.

26. Set Up a CDN for Media Files

Offload media files to a CDN to reduce server load and enhance content delivery.

27. Optimize Database

Clean up your WordPress database by removing unnecessary data and optimizing tables.

28. Monitor Error Logs

Regularly check server error logs for issues that may impact your store’s performance.

29. Implement Regular Updates

Keep WordPress, plugins, and themes up to date to patch security vulnerabilities.

30. Configure Permalinks

Set up user-friendly and SEO-friendly permalinks for your products and pages.

31. Configure SSL Correctly

Ensure your SSL certificate is installed and configured correctly to prevent mixed content errors.

32. Check 404 Errors

Identify and fix broken links or missing pages to improve user experience.

33. Enable Website Analytics

Set up Google Analytics or another analytics tool to monitor traffic and user behavior.

34. Test Website Speed

Regularly measure your store’s loading speed using tools like Google PageSpeed Insights and GTmetrix.

35. Enable Email Notifications

Configure email notifications for order confirmations, shipping updates, and customer inquiries.

36. Set Up DNSSEC

Enhance DNS security by enabling DNS Security Extensions (DNSSEC) for your domain.

37. Test Payment Gateways

Ensure all payment gateways are properly configured and tested to process transactions smoothly. Seek the assistance of your WooCommerce developer to fix if there are any payment gateway-related issues on your online store. 

38. Implement 301 Redirects

Redirect old URLs to their corresponding new URLs to maintain SEO rankings and prevent broken links.

39. Review Store Policies

Double-check your store’s privacy policy, terms and conditions, and refund policy to ensure legal compliance.

40. Perform Load Testing

Conduct load testing to simulate heavy traffic and identify any performance bottlenecks.


Launching a WooCommerce store involves much more than just setting up products and themes. The technical aspects play a crucial role in ensuring a smooth shopping experience for your customers. 

By diligently following this 40-point technical checklist, you can minimize technical glitches and maximize your store’s potential for success. Remember that continuous monitoring, updates, and improvements are essential for long-term growth and customer satisfaction in the competitive world of eCommerce.

Recommended post: How To Maintain A WooCommerce Website Efficiently

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