If you already have an e-commerce website, you probably know how difficult it is to grab more sales & customers consistently.
And if you don’t have any experience in running an e-commerce business but recently created an online store, you may be wondering how you can grow your online sales.
Whether you are a novice e-commerce entrepreneur or an experienced one, I am sure you must always be looking out for different ways to increase your sales & customers.
Isn’t it?
In this blog post, I have shared 5 hacks that you can implement on your e-commerce store and start getting more sales.
Although these methods are not new, most of the webmasters or web developers don’t use them because they either underestimate these techniques or they are not aware of them at all.
Let’s dive in!
Related FAQs about e-commerce sales
You can implement below simple methods to boost your e-commerce sales:
- Create discount coupons.
- Add a “first order discount” feature for your new customers.
- Sell bundled products at a discount price.
- Create responsive landing pages
- Change CTA buttons (Buy Now etc. ) for better results.
- Use quality product images.
- Offer free shipping & a money-back guarantee.
- Optimize all the images for the loading time.
- Show testimonials or ratings & reviews for each product.
- Use videos for each product.
- Provide multiple options (for payment gateways) for the customers to pay.
- Hire a professional web developer for an SEO-friendly website.
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Well, there are several effective ways to get traffic to your e-commerce website such as:
- SEO (Search engine optimization)
- Google Ads
- Facebook Ads
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- You can do below changes or additions to your checkout page:
- Add multiple payment options.
- Add trust seals like VeriSign, McAfee, etc. on the checkout page.
- Ensure that there are no hidden charges on the checkout page.
- Provide live chat or contact details on the checkout page.
There are several things that you can do to grow your sales. You can check your website’s loading speed, responsiveness (mobile version), and browser compatibility first.
You can also test out the whole checkout process yourself to see if there is somme glitch.
Alternatively, you can consider redesigning your e-commerce store with a fresh & captivating design.
#1 Show Scarcity
Have you ever been to any e-commerce store to buy a discounted product where you saw a counter on the product page that says something like “This offer ends in 2 hours” or “Only 2 pieces left in the store“?
I am sure you did.
Showing scarcity of products or time is perhaps one of the most effective methods to grab the attention of the users and encourage them to take the required action, in this case, “Buy Now”, instantly.
Did you know?
More than 50% of online shoppers never complete their orders and leave them abandoned?
It may not be because of the product’s quality or price, but sometimes it could be because the users simply postponed their buying decision.
Showing scarcity will push your target customers to buy their desired products immediately rather than procrastinating to an uncertain date or time.
Interestingly, implementing the scarcity feature to any e-commerce website is not as complicated as it may sound.
And fortunately, if you have used WordPress for your online store development, this feature can be integrated easily & hassle-free.
So, if you also have a WooCommerce store, ask your WordPress developer now to add this feature to your website and start attracting more sales.
#2 Keep checkout process simple
Sometimes we try to use a lot of out-of-the-box ideas for our website but we tend to forget that the majority of our users don’t like it. They still like simple & uncomplicated processes.
The same is the case with checkout pages.
I have noticed on many e-commerce websites where they ask for too much information from their online shoppers than required on the checkout page.
Of course, every business owner wants to know more about their customers. But sadly, some customers are not comfortable sharing too much of their details.
In fact, a complicated or lengthy checkout process is one of the major factors that lead to the high order abandonment rate on any online store.
So, if you want to get more sales and low abandoned orders on your e-commerce website, just ask for the necessary information that you require from your customer to deliver their products.
You must work closely with your eCommerce developer so that he knows what are the bare minimum details that you need from your customers.
If your website developer doesn’t know about it, he may use a standard checkout form which could be of no use for your business.
#3 Add an FAQ section
When any customer enters an outlet, there are a couple of or more salesmen to entertain him and resolve his queries. But that’s not the case with an e-commerce website.
There is nobody there to resolve the queries of customers.
But the e-commerce businesses can leverage an FAQ (frequently asked questions) section to help shoppers resolve their queries.
Resolving the queries & addressing the concerns of your users can lead to more sales for your business.
You can add an FAQ section on either a dedicated webpage of your website or with every product detail page.
How should you add frequently asked questions?
Based on your conversations with the real-customers, you can put together the questions & concerns that most of your customers have.
You can add the answers to the questions like:
- What are your refund policies?
- What if I want to change the color or size?
- What if the product doesn’t work?
- How much time will it take for the product to arrive?
- What’s the warranty period?
- How to assemble the product?
Of course, these are just some of the questions that you can answer for your shoppers in the FAQ section. You can definitely come up with more questions along with their answers.
#4 Become trustworthy
For an e-commerce website, it’s very important to gain the trust of online shoppers.
Especially when you expect your users to pay online and place their orders on your e-commerce store, you definitely need to win their trust.
Various studies have shown that lack of trust is one of the major reasons why users don’t buy from a website.
Now you may be asking questions like “How can I make my website look trustworthy?” or “What are the trust signals that customers look for?”.
Well, it’s not that complicated.
Your website developer can easily make your website look trustworthy by following the below norms:
- Running the whole website on the secured layer (SSL), especially the checkout page.
- Including the phone numbers or email on all the webpages.
- Embedding trust seals such as VeriSign, McAfee, Norton, SSLValue, etc. on the checkout page. By boosting the level of trust in your website with just a few logos, you can boost your e-commerce sales.
- Making sure that browsers like Chrome don’t show your website as insecure.
Follow the above tips to make your website look trustworthy and get more sales from your e-commerce store.
Recommended post: 9 Smart ways to gain your users’ trust on your e-commerce website
#5 Add a popup
Adding a popup to your e-commerce store is yet another effective way to boost your sales.
You may leverage a popup in many ways such as below:
- Promote free shipping
- Share discount code
- Build an email list
- Show important links
- Intent exit
- Contests
- Festive offer
All the above usage of a popup will help you to boost your e-commerce sales. Again, it doesn’t cost you a lot to integrate a popup to your e-commerce store.
Just consult your website developer now and ask him about the possibilities to add a popup.
Recommended post: 7 Creative ways for you to leverage a popup to grow your e-commerce sales