Developing a website for any small business is no more a challenge.
You can easily hire a WordPress developer who can help you to build a website at an affordable cost. But the challenge is how to determine the number of pages that your website must have.
Especially, the novice webmasters, when start building their websites, have few common questions like:
- How many pages my website must have?
- Should I have a testimonials page on my website?
- Do my website really need terms & conditions?
- Do I need a form on my website?
- & more…
When you contact any web developer to create your website, the very first question they ask you is “how many pages do you need to publish on your website?”. And most of the business owners are clueless.
Here in this blog post, I have shared 8 important webpages that your site must have.
#1 About Us
People love to do business with real people only.
Therefore, before buying any product or service from your website, your potential customers are interested to know more about yourself, your services and your business.
Having an “About Us” page on your website would allow you to describe about your you and your business.
What you should write on the “About” page?
You can talk about your experience, passion, mission and vision. You can also mention some of your past achievements.
#2 Contact Us
Have you ever been to any website where you couldn’t find the contact details of that business? I am sure you did.
A website without any contact details always look like a suspicious item. It gives an impression to the users that the business owners of these websites don’t want to share their whereabouts.
Don’t let this happen to you.
Always ensure that you do have a “Contact Us” page on your website which has all the contact information of your business like address, phone number, email etc.
As a small business owner, you must have a dedicated “Services” page on your website where you can elaborate all of your services or products in details.
Don’t just rely on “about us” page or “homepage”. Although, it’s a good idea to write a brief introduction about your services on “homepage”, but you must have a dedicated “Services” page too.
Bonus tip: On your “Services” page you can mention all of your services and link them up with their own respective pages.
On each of these detailed service page, you can ask your web designer to incorporate a “send enquiry” form so that the users can read about your services and at the same time, they can send their enquiries to you.
Whether it’s an online business or a brick & mortar business, getting new customers is not easy. Your website must be able to gain the trust of your potential customers and testimonials is one of the best ways to do that.
A “Testimonials” page on your website can have the positive feedback(s) from your existing customers which will help your potential customers to do business with you.
How to manage testimonials?
The first step is to email your existing customers and request them to write their experiences working with you.
The next step is to post those positive testimonies on your “testimonials” page.
#5 Send Enquiry
While browsing your website, your visitors must be able to send you an enquiry to know more about your products or services.
Therefore, you must have a “Send Enquiry” page on your website to enable your potential customers to contact you through a form submission.
A “Send Enquiry” page will help your small business to get more conversions & leads. So, you must ensure that your website developer has created this webpage.
#6 FAQ (Frequently Asked Questions)
A page for “FAQ” will help your website visitors to resolve their queries quickly & promptly, without contacting you.
Why you must have a “FAQ” page on your website?
- An FAQ page enhances the user-experience on your website.
- An FAQ page also helps in search engine optimization (SEO).
- An FAQ page can serve as your “customer service” department.
- An FAQ page can help your website to get lots of content.
Why you must have a “Terms & Conditions” (T&C) page on your website?
A “Terms & Conditions” page specifies the rules that your website visitors must abide with.
What can you mention on your “terms & conditions” page?
- Your country’s laws that governs the terms & conditions
- Intellectual property disclosure
- Copyright laws
- Your control over third party links on your website.
- & more
As a small business owner, you may have a limited budget to spend on marketing & advertising. But if you still want more traffic & visitors on your website at no additional cost, start blogging.
Here are 5 major reasons to have a blog section on your website.
- A blog can place you as an authority in your industry.
- A blog can help you get noticeable positions on search engines.
- A blog can help you to stay ahead of your competition.
- You can engage your visitors with your website through a blog.
- You can generate demand for your services or products through a blog.
Hence, it does make sense to have a blog section on your website.