More and more users are browsing internet through their mobile devices. In other words, the web accessibility through mobile phones has exceeded the percentage of web accessibility through desktops.
What does this mean?
This simply means that in order to get maximum ROI from any website, it’s important to make it mobile-friendly.
Many people however think that a mobile-friendly website is the one that can be accessed on all kinds of smart devices easily. Of course, that’s the first principle of a mobile-friendly website but there are other guiding principles too.
In this blog post, I have shared 9 things that you must take care of, in order to make your website mobile-friendly.
#1 Create a responsive website
The responsiveness of a website enables it to load on users’s smart devices according to their specific resolution & size.
A responsive web design is also known as liquid web design because it enables a website to take its shape according to the device specifications.
To make your website mobile-friendly, you must ensure that it’s responsive in the first place.
#2 Think from thumb's perspective
While building a mobile-friendly website, your focus must always be on the thumb’s accessibility. All the important elements of your website must be within the reach of a user’s thumb.
Since most of the mobile users browse websites single-handedly, it is important to ensure that they should not be required to use both the hands in order to browse your website.
#3 Think about fonts and buttons
When it comes to mobile-friendliness, fonts play a vital role. Ensuring that the fonts of your mobile-website are not too small or difficult-to-read will always help you to get high user-engagement.
Same applies with buttons too. All the buttons on your mobile website must have appropriate font size and graphic quality.
Especially if you intend to run marketing campaigns to get more leads & sales, paying attention to your CTA (call-to-action) elements like buttons can really pay you well.
#4 Simplicity
The mobile-version of any website must be as simple as possible. Given the small screen size and limited area to show the information, it’s always recommended to keep the mobile website clear & clutter-free.
With the help of CSS scripts, your web developer can disable or hide any non-essential element of your website, just for mobiles.
#5 Content layout
For the mobile-version of your website, the content must be laid out properly. In order to make the content of your mobile website easy-to-read, you web designer must pay attention to below attributes of your contents:
Font size
Line height
Font weight
Font family
Font colors
Word spacing
Character spacing
Paragraph alignment
#6 Short Forms
If you need more form submissions from your users, do ensure that the mobile-view of your webform is simple & short.
One of the common characteristics of device users is that they avoid filling out lengthy forms on their mobiles because it requires a lot of focus and patience.
What’s the solution then?
You can request your website developer to keep the number of form fields limited to 5 only. The lesser, even better. If you have a mobile website already and wondering why you are not getting enough leads or sales from your e-commerce website, perhaps having a closer look at your webform fields may help you.
#7 Image optimization
An image says a thousand words. That’s true! But at the same time, high-resolution images take time to load on the browsers, if not optimized well.
Especially in case of mobile websites, you definitely need your website to load quickly because the mobile users tend to lose patience in a couple of seconds.
Image optimization is one of the best ways to ensure the quick loading speed of any website. Therefore, you must request your website developer to optimize all the images of your website.
If your website has been developed using WordPress, there are many plugins available for your WordPress developer to use and optimize the images on your website.
#8 Loading speed
Other than the image optimization, there are several other ways to enhance the loading speed of your mobile website. Below are some of those ways:
Last, but not the least thing to take care of your website for its mobile-view is to test it on different handsets. If you own an Android phone, do ensure that you have checked your website on other operating systems such as iOS & Windows too. If you find any discrepancy, your website builder can help you to fix it.
As a rule of thumb, you must check your website for all the devices before you make it live.
