It’s not easy for small business owners in Singapore to hire a web developer & spend a lot of money on their website development. But what if they are able to get high returns from their web design investment?
Will they still be reluctant to invest in their website development? Perhaps, not!
But the question is “How to get the most out of your website investment?” or “How to get a higher return on your website design investment?”.
Well, in this blog post, we have shared a few ways to get a higher return on your website design investment.
Let’s start!
#1 Use a CMS
A CMS can help you to get a high ROI on your website investment by making it easy to create and manage content, track user engagement, and improve your website over time.
By using a CMS, you can focus on creating quality content that will engage your audience and drive conversions, while the CMS takes care of the technical details. This allows you to get the most out of your website investment and achieve a high ROI.
Why WordPress CMS?
WordPress is a great Content Management System (CMS) for a number of reasons.
First, it is free and open-source software released under the GPL. This means that anyone can use, modify, and redistribute the software without having to pay anything.
Second, WordPress is extremely user-friendly and easy to use. Even if you don’t have any technical skills, you can still create a beautiful website with WordPress.
Third, WordPress is very versatile and can be used for a wide variety of websites and applications.
Lastly, WordPress has a large community of users and website developers who are always creating new themes, plugins, and add-ons to make WordPress even better. You can also find and hire WordPress developers to create, redesign, or maintain your website.
Recommended post: Why WordPress is best for website development?
#2 Learn yourself
If you want to get a high return on investment (ROI) for your website, it is important to learn how to manage your website effectively.
This includes creating new web pages, managing the menu links, editing or adding the content on the website, and managing media (images, videos, etc.) on the website.
When you learn how to manage your website yourself, you don’t need to hire a web developer every time you need a small change to your website. This way, you can save your overall web development cost.
Additionally, when you proactively work on your website regularly, you are more likely to get the desired results (in the form of leads & sales) from your website.
#3 Write compelling content
If you want to build a profitable website and yield a high ROI on your website investment, it’s important to write SEO-friendly and sales-oriented content.
Well-written content can help you attract more visitors and convert them into customers.
To do this effectively, you need to understand your target audience and what they’re looking for. Then, create compelling and keyword-rich content that addresses their needs.
Finally, make sure your website is easy to navigate and includes calls to action that encourage visitors to buy from you.
With a little practice, you can create content that is both optimized for search engines and engaging for your readers.
By following these tips, you can create a successful online business.
#4 Use premium templates
Some web developers may recommend using a free template.
While using a free template can save you money upfront, it can actually end up costing you more in the long run. This is because free templates are often low quality and not very user-friendly. This can lead to a lot of frustration for your users, which could cause them to leave your site.
In addition, free templates are often not as customizable as paid ones, so you may have a harder time making your website stand out from the competition.
If you really want to get the most out of your website expenses, you must use premium/paid templates. Here’s why!
Premium templates offer a number of advantages over free templates such as below:
- Quality: Premium templates are generally of a higher quality than free templates, both in terms of design and code. This means that your website will look better and be more user-friendly.
- Functionality: Premium templates often come with more features and options than free templates. This means that you’ll be able to create a more functional website that meets your specific needs.
- Support: When you use a premium template, you’ll usually have access to customer support from the template developer. This can be extremely helpful if you run into any problems while working on your website.
#5 Use free plugins
There is no harm in using free plugins. Using free plugins for your website development can save you money and help you get a high ROI on your website investment.
With so many great plugins available for free, there is no need to spend money on expensive plugins that may not even be as good.
Do your research and find the best free plugins for your needs, and you will be sure to save money and get a great ROI on your website investment.
The key is to use a reliable plugin.
How to find reliable plugins?
First, check reviews from other users. This can give you an idea of how well the plugin works and if there are any common issues.
Second, make sure the plugin has been updated recently. If any plugin has not been upgraded by their developers for more than 6 months, try to avoid using those plugins. This is one of the general practices followed by a professional website developer.
Finally, contact the plugin developer directly if you have questions or need help getting the plugin to work.
By following these tips, you can help ensure you find reliable and compatible plugins for your website.
#6 Install the SEO plugin & use it
If you want to get more out of your website expenses, installing and using an SEO plugin like Yoast SEO can be a great way to improve your business and grow your revenue.
By using an SEO plugin, you can help ensure that your website is more visible and attractive to potential customers.
In addition, by using an SEO plugin you can help to improve your website’s ranking in search engines, making it more likely that people will find your site.
#7 Test for mobile
A website that’s not mobile-friendly is worth nothing. Various studies have shown that most internet users prefer to use their smart devices to search for and find their desired services and products. Given this fact, it would really be a disaster to have a website that’s not mobile-friendly.
A professional website developer would always make sure that he or she builds only those websites that are responsive.
There are several major reasons to have a responsive/mobile-friendly website.
First, more and more people are using their mobile devices to access the internet. This trend is only going to continue as mobile devices become more prevalent. Having a responsive/mobile-friendly website allows you to reach this growing market.
Second, responsive/mobile-friendly websites provide a better user experience. They are designed to be easy to use on smaller screens and can be navigated with ease. This leads to happier customers and repeats business.
Third, search engines such as Google favor responsive/mobile-friendly websites when ranking search results. This means that your website is more likely to be seen by potential customers.
Fourth, responsive/mobile-friendly websites are generally faster than traditional websites. This is due to their simplified design and smaller file sizes.
Finally, having a responsive/mobile-friendly website can help you stay ahead of your competition.
By ensuring the responsiveness of your website, you can get the most out of your website investment.
Recommended post: 5 Reasons to have a responsive design for your eCommerce website
#8 Test for loading time
It’s important to take care of the loading time of your website. While there are dozens of benefits of having a quick-loading website, below are some of the major benefits that you get when you have a website that loads quickly.
There are many benefits to having a website that loads quickly. One benefit is that it helps improve your search engine ranking.
Google and other search engines consider site speed when determining where to rank your site in search results. This means that a faster website can help you earn better visibility and traffic.
Another benefit of a quick-loading website is that it keeps users engaged. If your site takes too long to load, users are likely to click away before they even see what you have to offer.
But if your site loads quickly, users are more likely to stick around and explore your content. This can lead to more sales or conversions on your site.
So, as you can see, there are many good reasons to make sure your website loads quickly. If you want to improve your search engine ranking and keep users engaged, you should work on speeding up your site.
Hire a professional web developer in Singapore if you want to speed up the loading time of your webpages.