What’s a multivendor website?
Multivendor websites are websites that sell products from multiple different vendors on the same website. A multivendor e-commerce website can be defined as a website that allows third-party sellers to sign up and list their products for sale on the website. Some of the more popular multivendor websites include Amazon.com, Alibaba.com, and eBay.com.
How does a multivendor website work?
Different vendors or sellers can signup with the website and list their products for sale.
The vendors get to keep a percentage of the profit they make from their sales and the rest of the amount goes to the multivendor website. The website owner charges the third-party sellers a certain amount of fee for every item sold by them.
A multi-vendor website is beneficial for both sellers and buyers
A multi-vendor website is good for buyers because they can get to compare and choose the best products from different vendors.
It’s a win-win situation for both the buyers and sellers because buyers can get the best deals and sellers benefit from the increased traffic on their products.
It may sound too complicated to create a multivendor website but there are many affordable web developers who can assist you to build a multivendor website cost-effectively and quickly using WordPress.
How did we help our client to create a multivendor store?
Below are some of the features that we provided to our client for their website:
#1 Signup/login/profile management for vendors
Allowing vendors or sellers to signup and log in is of course the most basic yet essential feature of any multivendor website.
We also added the feature for the customers to log in using their social media credentials so that they don’t have to create a new account.
Why it’s good to have a social login feature?
Social sign-in is a great way to help build trust with your customers because they don’t have to give you their personal information like their email address. This makes them more likely to purchase from you because they don’t have to worry about spam or getting flooded with emails from you.
#2 Admin settings
Allowing vendors or sellers to signup and log in is of course the most basic yet essential feature of any multivendor website.
We also added the feature for the customers to log in using their social media credentials so that they don’t have to create a new account.
Why it’s good to have a social login feature?
Social sign-in is a great way to help build trust with your customers because they don’t have to give you their personal information like their email address.
This makes them more likely to purchase from you because they don’t have to worry about spam or getting flooded with emails from you.
#3 Products comparison
Products comparison is one of the best features that a website developer can add to an eCommerce website, especially in the case of a multivendor website.
As we know that there could be several sellers on a multivendor website who are selling the same product.
Therefore, the products comparison feature makes it easier for the users to compare their desired product(s) based on different criteria such as cost, features, etc.
As a team of experienced website builders, we had also integrated a “product comparison” feature for our client’s multivendor website to facilitate their users to place their orders quickly & hassle-free.
#4 Referral system
We also added a referral system with the multivendor website that we built for our client.
Why referral system?
The referral system is a great feature that any eCommerce website can have. It’s a way to reward people for sharing your product with their friends and followers on social media and beyond.
A referral system provides an incentive to the existing customers to get more discounts & reward points when they refer more users to the site. This helps in getting more users to the site in various ways.
First, it helps in getting new users to the site by converting your existing customers. Second, it helps in maintaining a good relationship with your existing customers.
If you have a product that you sell online, then there’s one thing you should do to grow your business faster.
Ask your website developer to add a referral system to your website that will help you get more customers & orders.
#5 Loyalty program
We also added a loyalty program to the multivendor eCommerce store of our client. This feature has helped them to get more customers and sales for their business.
How can a loyalty program help your eCommerce sales to grow?
Loyalty programs are good for eCommerce stores because they build more trust, and more trust equals more sales.
Loyalty programs create a sense of community around your brand and can help to increase sales by encouraging repeat purchases and customer referrals.
The loyalty program can also be used as an incentive to encourage customers to make purchases they might not have considered otherwise.
In simple words, the loyalty reward points can help you to grab more sales and loyal customers.
#6 Reviews & ratings
Reviews & ratings are the basic features of any eCommerce website but they can really be helpful in boosting sales.
When potential buyers visit your website and look for any product(s), they are more likely to buy from you if other customers have written positive reviews about your products.
We added the feature of reviews & ratings for our client’s store while developing their multivendor eCommerce website.
#7 Robust search
The search feature is the backbone of any eCommerce website. It becomes even more important to have when you build a multivendor store because your website may have hundreds or even thousands of products to sell.
A search feature will help your potential buyers to find their desired product easily & place their orders with you.
Every experienced website builder understands the importance of integrating a robust search feature with any eCommerce store that they develop.
We also understand the importance of a robust search feature for a multivendor website and therefore, we had provided our client with an auto-suggestion search bar so that this feature can help the users to search their required products even more accurately & quickly.
If your customers can’t find what they’re looking for quickly and easily, they’ll give up on your site and look elsewhere, which means fewer sales for you.
It’s important to make sure your website is set up so that people can find what they’re looking for. When someone lands on your site, they should be able to quickly find what they’re looking for.
The best characteristics of a robust search feature are timely, relevant, and accurate.
#8 Advanced filtering
It’s important to have an advanced filtration system for your eCommerce website in order to help your customers find exactly what they’re looking for.
A great user experience is not just about buyers finding the right products, it’s also about them finding the right product size and color.
So yes, as an experienced web design team, we also added the advanced filtration system with the multivendor website of our client.
The advanced filter system is a great way to serve your potential buyers on your website.
It allows them to refine the product hunt based on their own preferences and also allows them to choose the price range that they are comfortable with.
The advanced filter may have the attributes like color, size, age, gender, season, etc.
#9 Reporting
In the case of a multivendor website, reporting is of utmost importance.
Without a comprehensive reporting system, a multivendor eCommerce business can’t grow.
We added a comprehensive reporting system to our client’s multivendor website for:
- The admin to view sales & stock reports for any specific date range.
- The admin to view all the customers & vendors.
- The vendor to view their sales and their money receivables.
- The admin to view their commission for each product and total commission for any specific date or date range.
- The vendor to view their stock and customers.