Why do you need a SEO-friendly website?
Higher SEO Rankings
SEO-friendly websites help you secure higher rankings on search engines like Google. Search engines help your website get traffic (target audience & potential customers).
Better User Experience
Making a website user-friendly is a primary pre-requisite for SEO. So, when your web developer creates an SEO-friendly website, it delivers the best user experience.
More Conversions
SEO-friendly websites are more likely to rank on search engines for the targeted keywords. The higher your website ranks, the more conversions it will get from the targeted audience.
Outrank Competition
When your web developer builds an SEO website, it can help you outrank your competitors. As a result, your business gains more visibility and credibility among potential customers.
How Do Web Developers Build SEO-friendly Websites?
#1 Internal linking
The key to ranking higher on search engines is ensuring your website is appropriately indexed.
You must ensure that Google and other search engines can crawl through your website and find all the pages you want them to index. You need links within your website that point to the different pages to do this.
Internal linking among web pages & blogs can help to boost your website’s SEO.
Internal links are hyperlinks that point from one page on a website to another page on the same site. These links allow search engines to determine which pages are essential and which are not because pages with more internal links are considered more relevant to their users.
Therefore, you must ask your web developer to use a plugin such as “Internal Link Juicer” to help you automatically link your web pages to the specified keywords.
#2 SEO-friendly URLs
When it comes to search engine optimization, your URLs are the most critical elements of your website.
If you want to rank well in search engines, you need to have a URL that’s easy for people to remember but also easy for search engines to crawl and index. That means your URLs should be short, relevant, and descriptive.
Having SEO-friendly URLs on your website is crucial.
When you search for something in Google, the results that are more likely to appear at the top of your search results are the ones that Google deems to be the most relevant.
Fortunately, if you’re using WordPress for website development, you can easily enable SEO-friendly URLs through the permalinks section.
To access the admin area of your WordPress website, go to Settings > Permalinks and select Post name.
Recommended post: Why WordPress is an excellent option for website development
#3 Easy navigation
The menu navigation on a website is one of the most important things for both SEO and user experience.
To create an SEO-friendly website, you must ensure its navigation is intuitive and easy to use.
Building a website with clean and intuitive navigation is integral to search engine optimization because it makes it easier for people to find what they want.
A simple way to do this is to ensure a clean and visible menu (with all your website’s important links) at the top and bottom of all pages. This will help users and search engine crawlers browse your website more efficiently.
All professional website developers know the importance of integrating intuitive navigation with all the websites they build.
Your website builder needs to make sure that the navigation on your website is structured so that it is easy for search engines to read and understand.
This is important because if the search engines have trouble understanding how your navigation is structured, they may not be able to crawl your site correctly.
Recommended post: 7 Tips to make your website menu look great
Why SEO is vital for your website?
Search Engine Optimisation, or SEO, is the process of making your website more visible to search engines like Google.
It’s essential to be visible on search engines because that’s where most people get their information.
You’re invisible if you’re not showing up on the first page of a search engine.
SEO helps you get more sales and customers because people will find you online when they’re looking for products or services like yours. It’s also a great way to get your name out there and build your brand.
What is a website structure?
A website structure is the foundation of your website. It’s what people see when they come to your website.
Most people think that a website is just the design and the content. But it’s everything that they see and interact with.
The structure of your website may include a navigation menu, URLs, links, etc.
It won’t be wrong to say that the structure of your website can make or break your online business.
Therefore, your website developer must consider your site’s structure as the most essential part of the web development process.
In this blog post, we have shared a few ways for you or your website developer to create an SEO-friendly website structure.
How can your website developer create an SEO-friendly structure for your website?
#4 Breadcrumbs
What are breadcrumbs?
Breadcrumbs are links at the top or bottom of your page that let people know where they are on your website. They’re usually a series of text links with “Home,” “About Us,” “Products,” and so on.
In other words, breadcrumbs are the links that appear in the breadcrumb trail at the top or bottom of a website’s pages. These links help users navigate to higher-level pages in the site hierarchy.
Breadcrumbs help users quickly and easily navigate back to higher levels of the site. Breadcrumbs are also an essential element of search engine optimization (SEO).
Experienced website makers always ensure that they include breadcrumbs with all the websites that they create to make them SEO-friendly.
So, if you also want to create an SEO-friendly website, your developer must use breadcrumbs on all the pages.
#5 Hierarchy of sections & categories
The most important thing to remember when it comes to SEO is the hierarchy of your website.
Your website’s hierarchy is based on the hierarchy of your categories and sub-categories. Creating a good hierarchy is essential so search engines can easily crawl your site and find all your pages.
Every professional website developer knows that creating an optimized hierarchy of categories is one of the best ways to rank a website on search engines.
#6 Secured browsing
Security is essential for a website to rank on search engines. Security is closely tied to a site’s credibility, so if you want to rank on search engines and build trust with your visitors, you must be vigilant about security.
The most important part of SEO is ensuring that your website is secure.
To improve your SEO, you must improve your overall website security.
Your website developer can help you to secure your site in many ways, such as below:
- Choosing an appropriate platform
- Security backend access & credentials
- Restricting access to critical files
- Choosing a reliable web hosting provider
- Using plugins & themes from a reliable developer
Recommended post: 7 Ways in which a website developer can secure your website
#7 Loading Speed Optimization
Websites that take time to load webpages are less likely to rank on search engines than sites that load quickly—search engines like websites that have enhanced & optimized loading speed.
Below are some of how a web developer can make your website load quickly:
Use cache plugin
Using a cache plugin like “WP Total Cache” that stores the webpages in the browser’s cache and loads them quickly when the users access them.
Image optimization
Optimizing the images and reducing their sizes. If your website uses large image files, your web pages may take a lot of time to download. However, your web developer can use an image optimization plugin to reduce the file size of your website’s images and help web pages load faster.
Upgrading plugins & themes
Outdated themes & plugins can also cause a website to load slowly. These plugins and themes require timely upgrades. Your web developer in Singapore can upgrade the required plugins/themes and make your website load faster.