With web technologies moving at a rapid pace, having an outdated website can really affect your business badly.
When I suggest my clients to redesign their websites, they would usually ask me the questions like below:
“Why should I redesign my website?”
“What benefits would I get if I redesign my website?”
“When is the right time for me to redesign my website?”
In this blog post, I will answer these questions for you so that you can understand what are the benefits that you will get when you redesign your website.
But before anything else, let’s understand when is the right time to revamp your website.
When is the right time for you to redesign your website?
You must consider revamping your website if your website:
- Doesn’t match with your business & marketing goals.
- Has a bad coding structure due to which your website is not performing well.
- Has an outdated design.
- Needs to have more features according to the changes in your business scope.
- Is not responsive (mobile-friendly).
- Is not able to rank on search engines despite running SEO campaigns.
What are the benefits that you get with your website’s redesigning?
In this blog post, I have shared 6 major benefits that you get when you redo your website.
#1 Fresh design
Getting a new & fresh look for your website is perhaps the most important reason for you to redesign your website.
When we think about redesigning our websites, the first thing that comes to our mind is a new look.
When you get a vibrant & elegant look for your website, you get:
- More conversions
- Less bounce rate
- Enhanced user engagement rate
- More sales
In other words, with a new look for your website, you can grow your business revenue.
#2 More Conversions
When you redesign your website with a perfect landing page along with the appropriate call-to-action elements, you are more likely to get more conversions from your website.
Additionally, while redesigning the website, if your website builder takes care of the responsiveness too, it also helps you to get more conversions.
But it’s important for you to hire an experienced website designer who knows how to create a captivating layout that looks great on both desktops and mobiles.
Redesigning your website can help to fix several existing issues such as:
- Slow loading speed
- Lack of responsiveness
- Broken links
When you fix your website for the above crucial issues, it can help you to secure noticeable positions from search engines.
As a result, you get more traffic & more conversions.
The security of a website is as important as its development.
Website redesigning can also help you to secure your website because when you hire a website developer to revamp your site, he would update all the plugins and theme of your website.
Additionally, you can also ask your website developer to take the following measures in order to protect your website from different types of security threats:
- Ensuring that all the passwords (admin, FTP, and cPanel) are stronger.
- Changing the conventional username and URL of the admin backend.
#5 Updated Technologies
With the rapidly changing web technologies, sometimes it becomes difficult for website owners to maintain their websites with the updated technology.
Redesigning your website can provide you with an opportunity to update your website with the latest technologies. Because your web developer will choose the latest version of CMS, plugins and theme to revamp your website.
As a result, your website performs in a better way and it gets an enhanced user experienced with a low bounce rate.
#6 Better Content
If your website was developed a few years ago already and you never updated it with fresh content, chances are that your users see outdated information.
When you revamp your existing website, you get a chance to inject fresh & relevant content into your website.
Publishing fresh & relevant content on your website regularly will not only help your users to always view the updated information, but it will also help search engine crawlers to visit your webpages frequently.
#7 Competitive Advantage
Last but not the least, when you redesign your website, you get an opportunity to create a website that’s better than your competitors.
If you look at your competitors’ websites, I am sure you will find out that not all of them have a great looking website.
Not only the looks, but some of your competitors may also have a buggy website that doesn’t perform well.
So, you get a chance to redesign your website in a way that looks better than your competition.