Is your website driving traffic and revenue for your business?
Have you been getting the expected results from your website development?
If not, there’s something wrong.
What could that be?
It’s possible that you are not paying attention to your website. Perhaps you, too, applied the “build it and forget it” technique, as most businesses do. Does this sound familiar?
I know you can’t maintain your website regularly because you are too busy with your business activities to consider it. But we all know that website maintenance is as essential as its existence.
So, what’s the solution here?
Outsource Your Website Maintenance
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Yes. Let the experts handle your website so you can handle your business activities well.
If you are unfamiliar with website maintenance services, activities, or processes, let me explain how they work. I will share six activities a web developer will do for you when you hire him/her to maintain your website.
6 Major Activities Covered Under Website Maintenance
#1 Website Updates
When you hire a web developer to maintain your website, you get the below services covered:
- Content updates on your website
- Image changes on your website
- Adding new sections to your website
- Updating phone numbers, addresses, etc
- Changing or deleting links from your web pages
#2 Website Security
Most web development companies also provide website security services when you engage them for website maintenance.
Below are some of the activities covered under website security when you get website maintenance services:
- Virus removal.
- Cleaning malicious codes.
- Integrate security plugins in the case of WordPress websites.
- Protect the website from brutal force attempts.
- A secured layer will be added at the CMS level.
#3 Website Backups
This is relatively straightforward. When you subscribe to a maintenance plan, your website is backed up and stored regularly. If you need to restore any previous backups, you can easily do so.
#4 Fixing Broken Links
Many broken links are among the most widespread symptoms of a website not being maintained regularly.
How do broken links affect a website?
- It badly affects the users’ experience because they see a “page not found” when they click any broken link on your website.
- Search engines like Google don’t like websites that have broken links. So, having too many broken links also affects your search engine rankings.
When you hire a web designer to maintain your website, he will fix all your broken links by pointing them to their respective correct pages or removing them.
#5 Website SEO
How does website maintenance enhance SEO?
- Search engines love websites that are regularly updated with fresh content. This simply means that the more updated content on your website, the higher the chances of appearing in noticeable positions on search engines.
- As I already mentioned above, broken links affect search engine ranking. Fixing these broken links will help your website’s SEO.
- Many web development companies provide blog writing services under their maintenance packages. When your website is fed fresh content at regular intervals, it is more likely to be placed in prominent positions in search engines, which will bring relevant traffic to it.
#6 Enhancing Loading Spead
What’s the point of having an excellent website with great content if it takes forever to load on browsers? Website loading speed is critical, especially for eCommerce websites, as it could affect sales.
By hiring website developers to maintain your website, you get below services from them:
- Regular checkup of website loading speed.
- Integrating cache plugins ensures that the website loads quickly for potential customers.
- Optimize heavy images on your website.
- Reduce the server load by minifying the CSS and other files.