9 Benefits Of a One-page Website Design

minimalistic eCommerce website design

What is a one-page website?

A one-page website is a website that has just one page. It’s just like a regular website except it’s only got one page.

minimalistic eCommerce website design

A one-page website is a website with only one page. It’s a great way to tell your story without overwhelming your visitors. 

One-page sites are a great way to showcase your work and projects. 

They serve as a great introduction to your work, and you can add more information on the page as needed.

When do you need a one-page website design?

One-page websites can be used for different situations.

For example, if you’re starting a new business and don’t have much of a story to tell yet, a one-page website can be a good way to introduce your business.

Also, when you want to focus more on your work, a one-page website design can be useful for you because it will be helpful in showcasing your work.

How can one-page websites help businesses?

The basic idea behind the one-page website is simple: Don’t waste your potential visitor’s time by making them click through several pages to find what they’re looking for. 

Now that we know what is a one-page website design and how & when it can be used by webmasters or businesses, let’s have a look over some of the major advantages of building a one-page website.

Benefits of a one-page website design

#1 Quick loading speed

Speed is one of the most important elements that a website should have. If your website doesn’t load quickly, it can affect your business in two ways:

  • Bad user experience
  • Lost search engine ranking opportunities

Being a one-page website, it’s easy & simple for your website developer to achieve quick loading speed.

Although sometimes because of some high-resolution images or videos, your page may take longer than expected to load, your website developer can follow some of the best practices to improve the loading speed of your one-page website. These practices may include installing a cache plugin, image compression plugin, and scripts compression plugin.

In other words, a one-page website is easier to optimize for the loading speed as compared to those websites that have dozens of web pages.

#2 All in one page

When you build a one-page website, you don’t have to worry about the content or structure of too many pages. You just need to focus on a single page only. You can put together all the required information that you want to share with your users on a single page only.

From the users’ point of view also, a one-page website is a savior when it comes to time consumption. 

Your users can quickly scan the information like services, products, about the company, testimonials, contact information, etc. on your website without wasting their valuable time.

#3 No page refresh

Since there is just a single page, your users don’t need to click any link and wait for the other pages to load. They can quickly scroll through the webpage to the bottom without any interruption or reload. This is again a good sign from the user experience point of view.

#4 Simplified text

A one-page website can help make your content more scannable and easier to read. Rather than using a lot of text, you can use shorter sentences, simpler words, and bullet points to get your point across.

#5 Easy to manage

The benefit of having a one-page website is that it’s easy to manage. If you decide to add a new product, you can simply add it to the existing page. The same goes for removing a product or updating information about it. 

Every time you need to make any changes to your website, you will not need to hire a website designer because you will be able to do it yourself. 

#6 More conversions

One-page websites are becoming more and more popular because their simplicity is directly connected to their effectiveness. 

Shorter pages tend to get more conversions because they’re easier to navigate and understand. This is true for all kinds of websites, including eCommerce sites, but it’s especially true for blogs.

#7 Less bounce rate

When you just have a one-page website, you can’t think about writing and posting too much information to your site. 

Instead, you will focus on providing brief information about your services, business, company, and products. This means your users can easily scan the whole information quickly and don’t quit immediately. It helps to reduce the bounce rate of your website a lot.

#8 Better responsiveness

Have you ever been to a website that’s not fully responsive? 

Some of the pages of that website may be responsive but others may not look good on mobile devices. It’s true that having a responsive website is good for SEO but it comes with some responsibility too. 

When you have dozens of web pages, you need to check each of them to ensure the responsiveness of your site.

With a one-page website, it becomes much easier to maintain the responsiveness of the website.

#9 Affordable

Needless to mention, the cost to build a one-page website is much more affordable as compared to a website that has dozens or hundreds of web pages.

So when you have a low budget for your website development but you need a site to show your online presence and get some leads to the website, you must consider building a one-page website.

Do you need a website? Contact us!