If you own small consultancy business, you definitely need a website. Yes, you need a website to grow your consultancy business.
Whether you offer consultancy for finance, software, legal matters, or personal development, you need a website to grow your sales & revenue.
Here are some of the major reasons for having a website for your consultancy business:
- A website can help you to reach a mass audience.
- You can get quality leads from your business website.
- Your customers can learn more about your business through your website.
- The cost to develop a website is not too high.
- You can provide 24/7 services to your customers.
- When you have a website, you don’t just locally, you can also grow your business internationally.
So, if you want to grow your consultancy business, hire a developer now to create a professional website.
But before you hire a web developer for your website development, you must know about some of the essential features that you must have on your consultancy website.
In this blog post, I have shared 7 tips to make your business website more effective & profitable.
Let’s get started!
#1 Focus on branding
The most crucial thing when it comes to getting business from your website is to make sure that your website is about your brand and not about your product.
This is what will make your website stand out from all the other websites out there. And here comes the role of branding.
Branding is incredibly important when it comes to getting people to remember your website.
If you can build a unique and memorable brand that people can associate with your business, then they’ll be far more likely to remember your website.
You need to make sure that your site has a memorable domain name, a professional-looking logo, and that it looks good overall. You also want to make sure that your site is easy to navigate and that people can find what they’re looking for without too much effort.
Hiring a professional & experienced web developer can also help you to build a website that revolves around your core brand values.
#2 Pay attention to details
The details of your consultancy website are just as important as the overall look of it. Things like grammar, bugs, slow loading, and performance of your website are just as important as the overall look of it.
These things can all be fixed with attention to detail, making sure that the content of your website is clean and error-free.
It is therefore very important for you to hire only professional website builders to build your website who can understand the importance of paying attention to the minute details of your website.
#3 Provide social proof
Adding social proof to your consultancy website can also help to get more conversions & customers.
Why it’s so important to provide social proof or reviews on your business website?
Every buyer wants to avoid risk in finances. But this doesn’t mean they will avoid spending altogether. The buyers just want to spend their money on a worthwhile product or service.
This is why shoppers want to know if their purchase will be successful or not. This is where reviews come in handy.
Reviews from people who have already walked the road and made the purchase provide reassurance and the feeling that it is a smart investment.
Positive reviews can create confidence in potential clients and lead to purchases.
Therefore, you must ask your website maker to add a block or section of testimonials where you can add positive reviews from your past or existing customers.
#4 Share your credentials
For every consultant to be successful, it’s very important to win the trust of the customers.
By providing or showcasing your professional credentials on your website, your customers will be less resistant to buy your products or services.
Creating a LinkedIn profile and showcasing the work you’ve done is a great way to share your credentials.
Additionally, if you have an MBA, or certification in your field, don’t hesitate to mention that too.
#5 Share your expertise
While anyone can claim to be an expert, it’s only through diligent work that you can prove your expertise.
One of the most persuasive ways to present yourself as a knowledgeable expert is to share valuable insights on your blog or social media channels.
If you want to be an expert in your field, then take the time to prove your expertise.
This is also often done with insightful articles, which are published consistently with real value, to establish credibility with your website.
Anyone can claim to know a lot about something, but only those who have proven themselves can back it up.
The whole idea is to establish credibility is to show that you know your stuff.
You can ask your website creator to add a blog section to your consultancy website where you can publish your posts regularly.
#6 Optimize for search engines
A business consultancy website is only as good as the traffic it gets. If you want to get more traffic and conversions, it’s important to make sure your website is optimized for search engines.
This is very important and it is the only way to get clients and customers for your business consultancy business.
There are many ways in which your website builder can optimize your business website for the search engines like Google.
Some of these ways are mentioned below:
- The first thing to do to optimize your website for search engines is to optimize your website for keywords that your customers are searching for.
- Then you can ensure that your website is responsive for all the devices such as mobiles and tablets.
- Take care of the loading speed of your website.
- Ensure the meta tags such as title, description, header, alt tags, etc. are properly optimized for the targeted keywords.
- Adding a blog to the website can also help it to rank on the noticeable positions of search engines.
#7 Share case studies
Case studies are a great way to show off your work and help you to build trust and credibility with your clients and potential clients.
If you’re a consultant, an expert in your industry, or a freelancer, you can showcase your work by using case studies that show what you’ve done for other businesses.
Case studies help show that you know what you’re doing and can hopefully lead to more work.
You can share your case studies, testimonials, and client stories on your website.