Are you planning to advertise & market your website? Wait!
Is your website design ready to get more traffic?
Is your website able to convert more users into customers?
These are the questions that you must consider before you spend money on advertising or marketing.
In this blog post, I will be sharing 7 tips to improve your website design so that you can leverage on your advertising campaigns and get more sales, leads and conversions.
Let’s get started!
#1 Plan Well
Before you even get started on your website development, make a plan on
- How you want people to know you & your services through your website?
- What do you expect from yours users to do? It could be sending an inquiry or making a payment.
- What all services or products you want to showcase on your website?
- What are the major features that you want to highlight about your products or services on your website?
Answer the above questions and make a web design plan that you can share with your website designer.
And when you are ready to put money on your website advertising, do make sure that your website has answers to all of the above questions.
Recommended post: 9 Important steps involved in WordPress website development
#2 Include Call-to-Action
The core objective of any website development is to grow business.
By getting more leads & sales, a website can help your business to grow.
It is therefore, important for you to ensure that your webpages have necessary call-to-action elements.
Your website designer must incorporate appropriate call-to-action for each and every sales page.
For instance, if you run an e-commerce website, your product pages must have call-to-action buttons like “Add To Cart”, “Buy Now” etc. and your contact page must have call-to-action button like Send Inquiry, Contact Us etc.
Generally, the end-result that you expect from your website users, must be focussed on your website through these call-to-action elements.
If you want to make most out of your investment that you will put on your website development and advertising, put call-to-action elements on all of the appropriate locations.
#3 Intuitive Navigation
The navigation of any website design is so important, that I can’t emphasise much on it. I can say that a user-friendly & intuitive navigation of any website is as important as its existence.
Imagine you’ll pay for each visitor that lands on your website and if due to poor navigation, most of the visitors would get lost and quit your website. Such a waste of money would it be, isn’t it?
Here are but few important rules to have an intuitive navigation for your website:
- Keep the number of links on your navigation menu to a minimum (follow the rule of 6).
- If your navigation menu has a drop down, again do ensure that you don’t show lots of links there too.
- The font size of your navigation menu must not be too small or too big. The font color must be visible too.
- The menu must be sticky, even when the users scroll down the page.
#4 Right Images
If you notice, there are many websites that have inappropriate images. Images that doesn’t make any sense.
Even worst, some websites follow traditional rules of showing the images. For example, on contact us page, you must have found on hundreds of websites, a call center girl with headphone.
Don’t get trapped in these conventional patterns.
Think out-of-the-box, because your website and your business is unique. You can find lots of free images on websites like https://pexels.com
#5 Mobile Optimization
Don’t forget to optimize your website for mobiles. In other words, make sure that your website designer creates a responsive website for you.
The fact that more than 80% of the internet users own smartphones and more than 50% of the internet users browse websites using their smartphones makes it even crucial to have a responsive website.
Below are 4 major benefits of having a responsive website:
- Enhanced user-experience
- Better loading speed (websites that are responsive tend to load faster than non-responsive websites)
- Helps in SEO
- Higher conversion rates
#6 Testing
No matter how big or small your website is, do not forget to test it. Test your website for all the possible flaws like technical bugs and logical errors.
Spending money on advertising for a website that has errors is simply a waste of money.
#7 Content Optimization
Even if your website design is outstanding and it has all the worldly things like great images, call-to-action elements and so on, but the content really sucks. Do you think that the visitors on your website will really convert?
Hire a professional content writer who can help you to optimize the content of your main webpages.
Content optimization will help you not only for your advertising campaigns, but it will also help you to get found on search engines.