While WordPress plugins like WooCommerce make it easier for web developers to build eCommerce websites, a few precautions must be taken before choosing an appropriate theme for a WooCommerce store (WordPress eCommerce website).
Although several free and paid WordPress themes are available for your following eCommerce website, I recommend using paid themes only.
What are the benefits of paid WordPress themes?
a. You get good support
b. You get regular updates
When choosing an appropriate WordPress website theme, let’s learn about a few checkpoints.
#1 Choose simple design themes
It is always advisable to choose a simple design theme for your website. A complicated theme may affect the website’s overall performance.
When choosing a WordPress theme, don’t be attracted by its flashy elements, as they can cause performance issues in the long run.
The simpler the design of your WordPress theme, the better the user experience and more conversions.
#2 Choose themes with readable fonts
Fonts are perhaps one of a website’s most essential ingredients. Therefore, you must ensure that your WordPress theme has readable fonts.
It’s not only about the font size; the font type and color also matter.
Before buying a theme for your WordPress website, check it on various devices, such as mobile phones, tablets, laptops, and PCs. If you are unsure, consult a WordPress developer who can assist you in buying an appropriate theme.
#3 Ensure that the theme has a responsive view
Responsive web design is not a new thing in the web design industry. A responsive website is not a fashion; it’s a basic necessity.
It becomes even more crucial for eCommerce websites to have a responsive web design. You will lose significant sales if your eCommerce store is not responsive on mobiles and tables.
A responsive website design can also help you secure noticeable rankings on search engines.
#4 Check out the loading speed
Taking care of your web pages’ loading speed is as important as their existence. When choosing a theme for your WordPress eCommerce website, you must ensure its loading speed is optimized to increase sales and improve search engine rankings.
Why is the loading speed of an eCommerce website so important?
a. Fast-loading eCommerce websites generate more sales. No matter how great the offers or how visually appealing the website is, a slow-loading website will not keep users engaged, let alone convert sales.
b. Fast-loading websites get higher rankings on search engines. Yes, major search engines like Google consider a webpage’s loading speed to be one of the essential factors in ranking a website on its search result pages.
#5 Test for different browsers
Before you pay for a WordPress theme, you must check its demo on all the major browsers. It would be best to ensure your eCommerce website looks good on all the popular browsers.
You never know which browsers are being used by your potential customers. Therefore, it’s always advisable to have a browser compatibility test of your WordPress theme before you purchase it.
#6 Check out reviews
Before you purchase any theme for your WordPress eCommerce store, you can also check the reviews of existing users of that theme. You will come to know about the first-hand experience of existing users.
#7 Pay attention to the ‘Last Updated’ date
Now, this is crucial from a technical point of view. Technology is never stable. It keeps changing; perhaps upgrading would be the right word.
Web developers must upgrade their plugins and themes according to technological changes or previous bugs. Therefore, you must pay attention to the last updated date of the theme you plan to purchase.
The last updated date is always mentioned on the theme details page.
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