More and more businesses are getting into the eCommerce game and more importantly, converting their traffic into sales.
The thing is, standing out from your competitors is not easy in a market that is plagued with eye candy and creative website designs.
If you’re planning to start an online business, building a minimalistic eCommerce website design is one of the best decisions you can make.
A minimalist website design does not only help you increase your conversion rates, but also makes your website look modern and clean.
So, if you are looking for ideas to design a minimalist eCommerce website, here are some of the features that you should consider.
#1 Clean and Crisp Web Design
Clean and Crisp Web Design is essential for a minimalistic eCommerce website.
The web design should be such that it is clean, crisp, and minimalistic. Only professional & experienced website developers understand this.
Therefore, you must always hire only experienced designers or website developers to build your eCommerce website.
The design should be able to make a clear distinction between the content and the design, and the users should be able to differentiate one from the other easily.
Your eCommerce site should have a striking, clean design.
The simpler you can make your website look, the easier it will be to navigate and the less cluttered it will appear to your visitors.
#2 White space background
White space backgrounds are a great way to create a minimalist look for your website.
You can use this background style for your product pages, blog posts, and homepage. This is a great option if you don’t want to go with a full white background.
White space is often used to separate content into sections and improve legibility.
Good web design makes the content easy to scan and read, which is why it’s important to use white space as a design element.
White space backgrounds are minimalist designs that are especially popular for e-commerce websites.
#3 Simple navigation
The key to minimalistic eCommerce website design is to have clean and clear information architecture.
Make sure that your site navigation is easy to understand and that it is obvious where your customers are and where they can go.
Minimalist web design is all about the information you choose to show the customer and how you choose to present it.
A great navigation system can be the backbone of any website. In other words, the navigation is a very important aspect of every website.
It is important because it allows the user to easily access the information. In designing the navigation system for a website, it is important to keep it simple.
The navigation system should be designed in such a way that it should be user-friendly and interactive.
#4 Huge images
Huge images are a great way to draw attention to a product, but it’s important to make sure that the image is clear, clean, and consistent with the rest of your site.
If the rest of your site has a minimalist design, then your product images should match that aesthetic.
In other words, huge images are a great way to make your eCommerce website look minimalistic.
This is because they capture the attention of your visitors and don’t have much competing against them for real estate on the page.
#5 Clear Call to Action (CTA) Buttons
A call-to-action (CTA) button is a clickable button on a website that directs a user to a webpage with directions to take any action, such as purchasing a product or signing up for a newsletter.
The point of your website is to get people to take action, and that’s why you want to make sure that your CTA button is really clear and really visible.
The CTA buttons are the most important part of a minimalistic online store.
By using appropriate CTA buttons on your minimalistic eCommerce design, you can make your buttons stand out more, which will help you convert more visitors.
You must coordinate with your eCommerce developer to ensure that all the important webpages of your online store have clear CTA buttons.
#6 Typography & Fonts
Typography is one of the most important aspects of web design.
It has a huge impact on the overall look and feel of your website.
In fact, it can make or break your website because a lot of people will not visit your website if they dislike the way your text looks.
The fonts used in website design are carefully chosen to ensure that the text is easy to read, balanced, and in harmony with the overall design.
For minimalist eCommerce websites, fonts and typefaces are usually kept to a minimum and the ones that are used are easy on the eyes.
The right fonts can bring a sense of elegance, sophistication, and class to a design whereas the wrong ones can make a design look plain and unprofessional.
Again, a professional website designer should be hired to create a minimalistic eCommerce website that has appropriate typography & fonts.
#7 Clean structure
Numerous studies have shown that people are more likely to purchase from websites that are well designed and organized.
To improve the user experience, one of the ways you can do this is by ensuring your site’s page structure is clean and easy to follow.
One of the most important things you can do to improve your conversion rate and your sales is to improve the structure of your web pages.
The most important thing to consider when planning your page structure for minimalistic eCommerce website design is the size of the product image that you’ll be using.
The images should be large enough to show consumers as much detail as possible while also keeping the page as minimalistic as possible.