In the competitive industry of logistics, having a great website is more of a fashion. Rather it’s a need of every logistics business.
If you are also developing a website for your logistics business, this blog post may help you!
In this blog post, I have shared 7 essential features that every successful logistics website should have.
Let’s get started!
#1 Realtime tracking
Realtime tracking is an essential feature for a logistics website that will allow customers to track their shipments. It also comes with an option of SMS and emails notifications, which can be sent to the customer when a shipment is dispatched, when it has been delivered, if there are any problems with the shipment, and so on.
Realtime tracking is a great feature to have on any logistics website because it gives customers the ability to check where their packages are in real-time.
Customers love this feature because it gives them a sense of security that they’ll receive their packages on time.
It is, therefore, very important for your web developer to add a real-time tracking feature to your logistics website.
#2 Online ordering
If you run a logistics website and you are looking to grab more orders online, you must ask your web developer to add an online ordering system to your website. This feature will allow your potential customers to fill out the order form, view the calculated price, and make the payment online.
This online ordering feature can also send you an email or SMS notification when any user places an order.
This feature will help you to automate the ordering process of your business.
#3 Live chat
Live chat not only gives you the ability to answer questions from your customers but also lets you gather data that can be used to improve your website and your product or service.
A lot of companies I work with use live chat on their logistics websites.
A live chat is important because it gives the customer an easy way to ask questions and get answers without having to email or call.
Recommended post: 6 Plugins to integrate a live chat feature to your WordPress website
#4 Cost calculator
The cost calculator is an important part of any logistics website because it helps customers understand the costs associated with shipping a specific package.
When you’re trying to convince a customer to choose your business over somebody else’s, it’s important to not only show them how easy it is to pay you but how much it will cost them as well.
Adding a simple calculator to your site can help you show customers how much they will save by choosing your service.
#5 Fast loading sped
According to a study by Akamai, 53% of people will abandon a site if it takes longer than 3 seconds to load.
Furthermore, 40% of people will abandon a site if it takes more than 3 seconds to load on a mobile device. If you have a logistics business, it’s important to have a website that has optimized loading speed.
The faster your website loads, the more time your customers have to spend on your site and the more time they have to interact with your brand.
Therefore, it’s crucial for your website developer to ensure the optimal loading speed of your logistics website.
Recommended post: 7 Actions to improve the loading speed of your WordPress website
#6 Testimonials
Testimonials are a great way to show potential customers that other people really love your services and your company.
The more testimonials you have, the more likely your potential customers are going to trust you and buy your services.
In fact, several online studies have shown that testimonials are a great way to help potential customers make a decision about whether or not your products or services are right for them.
These days people are more skeptical than ever and they don’t always believe what you tell them about your service or product.
That’s why it’s important to have reviews on your logistics website so that people can see what other people think about you.
#7 Responsive website design
Let’s accept the fact that most of your potential customers must be using their mobile devices to find your website. Given this fact, if your website is not responsive (mobile-friendly), they (potential customers) may quit your website as soon as they land on it.
Recommended post: 5 Reasons to have a responsive website design
You don’t have to worry about the responsiveness of your website when you hire an experienced website developer to create your logistics website.
Every professional web developer understands the importance of responsive website design.
A responsive website will not only help you to provide your users with a better user experience, but it will also help your website to rank on the noticeable positions on search engines.
Especially, when you want your customers to place an order by filling out the form and paying online, developing a responsive website becomes even more mandatory than just basic.