The blog is perhaps one of the best mediums to grab more sales for an eCommerce website, without any large investment. So if you also run an eCommerce business, you too can consider integrating a blog with your website.
If you are not sure about the benefits of adding a blog section to your eCommerce website, here are some of them:
- A blog can help to boost your search engine rankings.
- A blog can establish your brand as an authority in your niche.
- A blog can also serve you as your customer care section for the users to view information and post their comments.
- You can leverage a blog to promote your products and grab more sales.
- A blog can help you to reduce the bounce rate of your website and enhance user engagement. In other words, a blog can make your website user-friendly.
With all the above benefits, I am sure you won’t like to miss out on adding a blog section to your eCommerce store if you haven’t done it yet.
So, hire a web developer now and get this done as the first thing. This small investment is really worth it.
Recommended post: 5 Effective ways to grow your eCommerce sales with the help of a blog
But before you hire a website developer, you must know about some of the essential features that your blog section must have in order to make your eCommerce business successful.
In this blog post, I have shared 7 essential features that your eCommerce blog must have.
Are you ready? Let’s dive in.
#1 Design
Although the design of all the blogs (especially WordPress blogs) are more or less the same and identical to each other, it would be a great idea to customize the colors & structure of your blog according to your eCommerce store.
The whole idea here is to ensure that your blog looks like a part of your main website. It shouldn’t look like an alien on your eCommerce website that makes your users feel that they have landed on a different website.
Here are some of the elements that must be consistently used on your website & blog:
- Header
- Footer
- Menu
- Colors
- Font style (typography)
Recommended post: 7 Ways to improve the design of your eCommerce website
#2 Typography
Typography is the pattern of arranging texts in your website or blog to make the content readable. It plays a vital role in the success of any blog.
If you want a loyal audience for your eCommerce blog, you definitely need to pay attention to your typography. All the posts on your blog must be easily readable on both desktops and smart devices.
It is therefore very important for you to hire an experienced web designer who can visualize efficiently and set the typography rules on your blog in a user-friendly manner.
Below are some of the characteristics of typography that your web developer may need to consider:
- Font family
- Font size
- Font alignment and margins.
- Font padding
- Font line height and word spaces.
- Font colors
#3 High-resolution images
It’s correctly said that an image says a thousand words.
Using lengthy texts without any images can make your blog posts appear boring. Therefore, you must always use appropriate images to convey your messages through your blog posts.
While using an image for your blog post, you must also take care of its quality. All the images that you intend to use on your blog posts must be of high-resolution.
A lousy image can disappoint your users and can also damage the reputation of your brand.
You can find plenty of free yet high-resolution images at https://pixabay.com or https://pexels.com
#4 Useful content
Another important tip for maintaining your eCommerce blog is that you shouldn’t write just for the sake of writing. The information on your blog posts must be useful for your readers.
You shouldn’t bother about the number of posts on your blog. Rather, you must focus on the quality of each blog post.
If your target audience will find useful stuff on your blog or website, they will surely return back to your blog again to read more blog posts.
In other words, if you want loyal readers for your blog, you must make sure that you write only useful content by keeping your audience in your mind.
#5 Inter linking
Interlinking among blog posts will help you not only to enrich the experience of your users, but it will also help you in SEO.
But you must always link other blog posts or webpages logically & appropriately.
Below are some of the major advantages that you get with interlinking the blog posts:
- Boost in SEO rankings.
- The enhanced user experience of your blog
- Lower bounce rate
Recommended post: 8 Ways to do on-page SEO for your e-commerce website
#6 Products offering
Since one of the major reasons for maintaining a blog on any eCommerce website is to grab more sales, you can always offer or recommend products to your audience in each blog post.
For example, if you are writing a blog post on the tips to use a smartwatch for men, you can showcase some of the recommended smartwatches from your eCommerce store.
This feature can be easily integrated with the help of your eCommerce developer.
You don’t have to manually choose the watches and upload them on each blog post. All the recommended products can be shown automatically according to the topic or category of your blog posts.
Recommended post: 14 Essential features that your eCommerce website should have
#7 Responsive design
Last but not the least, having a responsive website design is one of the most essential features that your eCommerce blog should have.
Here are 3 major benefits that you will get with a responsive blog:
- Your blog will have a higher chance to get ranked on search engines.
- The bounce rate of your blog will be reduced.
- You will be able to cater to your mobile-device users as well, which means more conversions & sales.
Recommended post: 5 Simple yet effective ways to ensure the responsiveness of a website