WooCommerce SEO is of paramount importance for e-commerce sites that have been developed using WordPress.
If you want to rank your WooCommerce website high in search engines, you need to execute the correct SEO techniques.
Getting your site ranked high helps you to reach more customers and make more sales. Getting e-commerce sites ranked higher in search engine results will help them to generate more revenue.
In this blog post, we have shared why should you optimize your WooCommerce website for search engines and some of the tips to achieve it.
Let’s dive in!
Why WooCommerce SEO is important?
- WooCommerce SEO helps you to get better visibility
The cutthroat competition of the online world doesn’t let any business stay on top for long. The best way to stand out is to be visible to your target customer.
SEO is one of the best ways to do that. Poor SEO can push your site out of sight from the search engine.
Therefore, you need to execute the necessary WooCommerce SEO strategies to rank your online store on the noticeable positions of search engines and get more traffic & sales for your business.
- WooCommerce SEO helps you to achieve credibility
If an eCommerce business does not show up on the first page of Google search results, customers might question the credibility of your business. This applies no matter how long you’ve been in the industry.
Customers tend to instinctively judge a business based on Google rankings. And whenever they come across your brand, they might end up ignoring it.
Having said above, it’s clear that WooCommerce SEO is very important to gain credibility for your online business.
- WooCommerce SEO helps you to grow your eCommerce sales
SEO takes you directly to the customer when they are actively looking for your product or service. This gives you a higher chance of converting those buyers into sales.
In simpler words, when your WooCommerce SEO is good, you will get more sales & inquiries for your business and you will achieve a higher ROI.
Now that we know the importance of WooCommerce SEO, let’s take a look over some of the best SEO techniques that you can apply to your WooCommerce website.
#1 Optimized product description
The product descriptions on your website are important because they’re small bits of content. In order to be search engine friendly, the descriptions must be crisp and clear.
Google reads product descriptions and headers in the same way it treats the content on your WooCommerce site. They are just as crucial to your product page. Pre-written descriptions are fine, but Google will rank your listings better if you write your own descriptions that are optimized with focused keywords.
The product descriptions should also connect with customers emotionally to help them understand the product. The emotional appeal should draw people in, while the logic of the description should help convince people that it’s unique.
#2 Start Blogging
Getting your eCommerce site to rank high in search engine rankings can be tough. But, nothing is impossible. One way to do this is with a blog. Sure, it takes time and energy, but it is worth it if you have the dedication.
If you are running a WooCommerce store, you need to have a blog. Blogs are a great way for retailers to get constant exposure, and they’ll bring you a host of benefits in the long run.
Make sure your blog is always fresh and updated, and give readers a reason to come back.
Regular blogging on your online store can help you rank your website on some of the best & long-tail keywords. This means that blogging can help you to get more traffic to your website, and thereby bringing more sales & orders.
You can also notify your user base by sending them a monthly newsletter with your recent or best blog posts.
Therefore, next time when you hire a WooCommerce developer to create a new WooCommerce store or redesign your existing one, make sure that you have a blog.
Recommended post: 7 Essential features of a successful eCommerce blog
#2 Use SEO Plugins
WooCommerce is a powerful, versatile content management system. It comes with many plugins that you can use to enhance your eCommerce store. There are many WooCommerce product SEO plugins, with each one claiming to be the best. However, it can be tempting to use them all.
Use Yoast SEO plugin
One of the best WordPress WooCommerce plugins is Yoast SEO. This plugin will help you find the perfect word choice for each page of your website. Yoast helps you by showing you ideas on how to best use your focus keyword for optimal results.
We suggest adding the right keywords to your store to reach potential customers.
Yoast has all-in-one SEO features for your WooCommerce store, including meta tags optimization, managing sitemap & robots.txt file, etc.
#3 Take care of the URL Structure
We all know how frustrating it can be to type in a long, complicated URL. If you want your WooCommerce store to be user-friendly and at the same time to perform well, you need to make sure your URLs are easy to remember and simple.
You can do this by adjusting your permalinks, making the titles for your pages, blog posts, and products short and easy to remember.
#4 Use Schema Markup
Rich snippets are a valuable addition to search engine results pages. The best way to add them is by utilizing schema markup. This coding is put on websites in order to assist search engines in providing highly informative results for visitors.
To add rich snippets to your search engine results page, you will need to use schema markup.
You can help search engines better figure out what your website is about by using schema markup.
You can use the Schema plugin to optimize your WooCommerce store for adding rich snippets to your search engine results page.
#5 Optimize the products images
High-quality pictures are an essential part of any web store, but they’re not enough. You also need to optimize them.
For instance, you want to be sure that if they’re large, they’re still of high quality and don’t negatively affect your loading speed. Not optimizing images can actually do more harm than good.
Poorly optimized images will hurt your website’s loading speed, which can in turn hurt SEO rankings.
A WordPress plugin like Smush can help you to optimize your product images for speed & quality.
#6 Add breadcrumbs to your website
Breadcrumbs are those little dots/arrows on the top of every website page that help users find their way back to previous pages. They’re also used by search engines to make it easier for users to find your website.
Breadcrumbs provide organizational assistance to your website. They show users the path back to their previous page or how to navigate to another page on your site.
Breadcrumbs are a valuable tool for both user experience and search engine optimization. Search engines use breadcrumbs to determine the organization of a website and to show it in search results.
So, if your WooCommerce site don’t have any breadcrumbs, engage a WordPress developer now to fix it for the SEO of your WooCommerce store.