You must enhance your website’s user engagement if you have a business website and want to increase sales and conversions online.
Yes, user engagement is a vital indicator of website success. No matter how much traffic you get on your website, it won’t do much good if you cannot engage your visitors and encourage them to perform the desired action.
But the question is, “How can I engage users with my website?” or “How can I enhance user engagement on my website?”
In this blog post, I share six ideas for engaging your business website and maximizing its potential.
#1 Internal linking
Interlinking your web pages with each other will help your audience to browse your website effectively & seamlessly.
In addition to improving user engagement, internal linking can help your website optimize its search engine.
With a perfect internal linking structure, search engine crawlers can index more web pages on your website.
But before you link your web pages internally, here are some tips for you or your website developer to follow to get the most out of internal linking:
- All the linking must be logical. It shouldn’t be done just for the sake of linking.
- Using an anchor tag with each word or keyword you link to other pages would be best.
- You shouldn’t stuff the content with too many links. Too many links on a webpage may look like spam to your users.
Recommended post: 8 Ways to do on-page SEO for e-commerce websites
#2 Optimized loading speed
No matter how much traffic you get on your website or how good the interlinking structure of your web pages is, if your website’s loading speed sucks, it will still affect the user engagement on your site.
Have you ever experienced that when you open a website on your browser, it keeps loading forever? After waiting for a couple of seconds, you decide to quit. I am sure you did.
Don’t let this happen to your users.
Your website’s loading speed is directly associated with its user engagement.
To engage the users with your website, you must take care of the loading speed.
If your website loads slowly, you must seek the assistance of a web designer and get it fixed.
How can your web developer fix the loading speed of your website?
- By minifying the CSS & JS codes.
- By installing a cache plugin on your website.
- By deleting unnecessary files or images from your website.
- By ensuring that your website is not affected by any malicious codes.
- Upgrade all your website’s required software, plugins, or themes.
- By moving your website to a better website host.
Recommended post: 7 Actions to take for improving the loading speed of your WordPress e-commerce website
#3 Related content
Showing the related content section on your web pages can also increase the user engagement rate on your website.
How does the related content section work?
Let’s take an example here. You have a blog on your website and regularly post helpful content under different categories. Your website maker can show a ‘Related content’ block on each blog post with a list of other blog posts within the same category.
When users see that your website has more blog posts like the ones they are reading now, they tend to click the links and read them.
As a result, your website gets a lower bounce rate and a high user engagement rate.
Fortunately, if you have used WordPress to build your website, you can easily install and configure a plugin within a few minutes and start displaying related content.
#4 Easy navigation
The navigation of a website is essential for the users’ browsing experience.
A website with a complicated navigation system may have a high bounce rate because users may quit immediately.
Don’t let this happen to you.
Ensure your website has easy-to-use navigation so users can easily find the information they seek.
Additionally, you need to manage the navigation of your mobile website so that mobile users can find the required information quickly and hassle-free.
Taking care of the navigation of your website will enhance user engagement.
#5 Responsive design
Various online studies have shown that over 50% of a website’s traffic comes from smart devices such as mobiles and tablets. Given this, it’s more important than ever to ensure that your website’s design is responsive.
A responsive website design is also known as a mobile-friendly design.
What are the benefits of a responsive design?
- Your website gets a higher user engagement rate.
- Your website gets more conversions and sales.
- Your website gets a lower bounce rate on mobile devices.
- The SEO score of your website can also be improved because search engines like responsive websites, too.
Recommended post: 5 Simple & effective web design tips to ensure the responsiveness of a website
#6 Search bar
Does your website have a lot of content & information?
Or do you run an e-commerce store?
In any case, a search bar can engage your users with your website.
More importantly, the search bar must be prominently placed on your website so users don’t have to search for it. The ideal location is at the top of all web pages.