6 Best Ways to Ensure That Your Website is Healthy & SEO-friendly

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Why it’s so important to have a healthy website?

It’s important to have a healthy website for several reasons.

First, a website that is not functioning properly can turn away potential customers or clients.

Second, if a website is not updated regularly, it can become stale and outdated, which will also discourage people from visiting it.

Third, a healthy website is more likely to gain prominent visibility on search engines.

Finally, a website that is not well-designed or user-friendly can be difficult to navigate and use, which can frustrate visitors and cause them to leave the site.

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You may be wondering “How can I keep my website healthy & SEO-friendly?”.

Well, in this blog post, I’ve shared 6 tips with you to ensure that your website is healthy.

#1 Check broken links

What is a broken link?

A link that leads to nowhere (technically shows a “page not found” error) when it’s clicked, is known as a broken link.

A healthy website should have no broken links in it. This is because broken links can frustrate users and cause them to leave the site. 

Additionally, search engines may penalize a website for having broken links. As such, it is important to regularly check for and fix any broken links on a website.

How to check broken links?

There are a few different ways that you can go about checking for broken links on your website. One way is to manually check each individual link yourself to see if it leads to the intended destination. 

Another way is to use a link-checking tool, which will automatically scan your website and report any broken links that it finds. Some popular link-checking tools include Xenu’s Link Sleuth.

If you need, seek the assistance of a website developer to find out the broken links and fix them to make your website healthy.

#2 Check page redirects

What is a page redirect?

A page redirect is a process of sending a user from one web page to another. Redirects are commonly used when moving a website from one domain to another or when changing the structure of a website. 

While redirects can be helpful in some cases, they can also be harmful to a website’s search engine optimization (SEO) efforts.

What are the best practices to handle page redirects on a website?

One common way to handle page redirects is to use a “302 Found” or “301 Moved Permanently” HTTP status code. 

Using these codes will let search engines know that the page has been moved and will help to ensure that your website’s ranking is not affected.

Another thing to keep in mind is the impact of redirects on your website’s loading speed. 

Redirects can add extra time to the loading of a page, so you’ll want to be sure to test how they affect your site’s performance. In other words, more page redirects on your website is not good for its health.

Again, if you are not sure how to handle the redirects on your website properly, hire a web developer in Singapore who can help you to manage the page redirects efficiently.

#3 Check content duplicity

What is content duplicity?

The content duplicity problem on a website refers to the issue of having duplicate content across different pages on a website. Your website is not healthy if it has duplicated content in it.

How does content duplicity happen?

Content duplicity can happen for a variety of reasons, such as if the same content is published in multiple places or if different pages have similar content.

Duplicate content can be a problem because it can make it difficult for search engines to determine which page is the most relevant result for a given query. It can also lead to lower click-through rates from search results, as users may not trust that the results are relevant to their query.

How to handle content duplicity?

There are a few different ways to solve the problem of duplicate content, such as using canonical tags or setting up redirects. It is very important to fix the content duplicity issue to ensure that your website is healthy & SEO-friendly.

How to check content duplicity?

There are many different tools that can be used to check for content duplicity on a website. Some of these tools include Copyscape, Plagiarism Checker, and Duplichecker. These tools can be used to check for duplicate content on both individual pages and across an entire website.

#4 Check Webpage Crawlability

What is website crawling?

Crawling is the process by which search engines discover new web pages and update their existing listings. 

When a search engine crawls a website, it indexes its pages and follows links to other pages on the site. 

The more crawlable a website is, the more likely it is to be indexed by a search engine and appear in search results.

Why crawlability is important for your webpages?

Crawlability is important for a website because it helps ensure that your pages will be discovered and indexed by search engines. If your site is not crawlable, it may not appear in search results, or it may be listed incorrectly. 

To ensure that your site is crawled correctly, you should use sitemaps and robots.txt files. You can also use Google Search Console to submit your sitemap and request that your site be crawled more frequently.

A professional website builder would always create a website that’s easily crawl-able by search engines like Google. 

#5 Check the loading time

The loading time optimization of your website is important for its health and SEO. A website’s loading time is the amount of time it takes for the entire page to load, from the initial request to the final response.

The faster a website loads, the better the user experience. A slow website can frustrate users and cause them to leave before the page even finishes loading. 

Google also takes website loading time into account when ranking pages in search results. 

So, if you want your website to be healthy and rank well in search engines, you need to optimize its loading time.

How to check & fix the loading time of your website?

To check the loading time of your website, use a tool like Pingdom or GTmetrix. These tools will test your website speed and give you a report on what needs to be improved. 

Make sure to test your website on both desktop and mobile devices, as users will experience different loading times depending on their device.

Once you have your report, your web designer can optimize the loading time through various ways, such as optimizing images, minifying CSS and JavaScript files, and using a CDN (content delivery network)

By improving your website speed, you’ll give users a better experience on your site, which can lead to more conversions and higher search engine rankings.

#6 Check for missing images

Images are an important part of any website. Not only do they help break up text and make a site more visually appealing, but they can also help convey information more effectively than text alone. 

That’s why it’s important to make sure that all of the images on your website are working properly and that there are no missing images.

If you do find a missing image on your website, try to locate the source of the problem and fix it as soon as possible. This will help ensure that your website continues to function properly and that visitors have a positive experience when they visit your site.

Do you need a healthy website? Contact us!