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5 Ways In Which Web Developers Can Help In Your WordPress SEO

Do you already have a corporate website or an e-commerce store that has been developed using WordPress & now you are thinking about optimizing it for search engines?

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We all know that SEO is one of the best mediums to get the targeted traffic on any website. But the important thing to note here is that the SEO activities must be implemented properly on the website in order to see the desired results.

SEO starts from the website itself. If your website is not SEO-friendly, even best SEO experts can’t help you to rank your website.

So what you should do? Perhaps you can hire a WordPress developer to fix your website for SEO.

In this blog post, I have shared 5 ways in which a WordPress developer can help you to optimize your website for SEO.

#1 SEO-Friendly Theme Integration

A theme for any WordPress website is as important as the pillars for a building. A theme can either make or break your website’s performance. 

There could be a possibility that your previous web designer didn’t choose the correct theme while building your website. 

Due to this, it may become difficult for your website to rank on search engines.

Here comes WordPress developer for your rescue.

A WordPress developer can fix the existing theme of your website or he can totally switch to a better theme. And thus, you can get not only an SEO-friendly website, but a new design for your website too.

#2 SEO Plugin Installation

Did you know that there are several SEO plugins available to boost your search engine rankings?

One of those great SEO plugins is Yoast SEO. This plugin, if installed & used correctly, can do wonders for your website. 

Again, you can hire a WordPress developer who can help you to install this plugin and make necessary configurations. 

Alternatively, you can also install this plugin yourself and seek assistance of an SEO expert to do the required settings. 

#3 Using Appropriate Tags

Placement of SEO meta tags on the appropriate locations of your WordPress website can also help a lot to rank your website on higher positions of search engines. 

The SEO meta tags like title tag, description tag, header tags, alt tags etc. can tremendously boost your website rankings.

If you aren’t sure about the correct usage of these tags you can seek assistance of your WordPress developer to place all the necessary meta tags on all of the pages of your website.

#4 Responsiveness Fixing

Having a responsive website design is beneficial not only for the users, but it also helps a website to secure noticeable positions on search engines. 

Therefore, if your WordPress website is not fully responsive, your web developer can help you to fix this issue.

How should you check whether your website is responsive or not?

In order to check the responsiveness of your WordPress website, you can use an online tool like https://search.google.com/test/mobile-friendly that will help you to provide you with useful insights about the responsiveness score of your website. 

#5 Loading Speed Fixing

Does your website take time to load? In order words, is your website loading speed slow?

If yes, then it could have a negative impact on your SEO

All of the major search engines like Google consider the loading speed of a website as an important signal to rank them on the search results. 

You can use any of the reliable online tools such as https://tools.pingdom.com to test the loading speed of your website

This tool will also provide you with some useful insights on the factors that are affecting your website’s speed.

Again, a WordPress developer can help you to fix the loading speed by:

  • Installing cache plugins
  • Upgrading your WordPress version, theme or plugins
  • Making some configurations on your server
  • Optimizing the images and scripts

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