You won’t want to take any kind of risks that may damage the reputation of your business, right? Then why should you leave any stone unturned when it comes to the health of your website?
It’s true that a website can help small businesses to grow cost-effectively but if the website is not performing well, it can even damage the reputation & revenue of the business.
A website is a virtual image of your business. Your prospects can trust you only as much as your website looks trustworthy to them.
What kind of website looks trustworthy?
- A website that conforms to security compliance.
- A website that doesn’t show any errors & looks healthy.
- A website that has a professional design.
- A website that always shows the updated information.
Out of all the factors that contribute to the trustworthiness of a website, the health of the website is the most important factor.
In other words, if your website is not healthy and has issues, it may damage the reputation of your business.
But the question is “How should I know that my website has issues and it needs to be fixed?”.
In this blog post, we have shared 5 issues that can affect the sales & revenue of your business.
In other words, you will learn about 5 signs that indicate a need to hire a web developer and fix your website immediately.
#1 Your website is loading too slow
How does the slow loading speed of your website affect your business?
Well, there are a few consequences that you may have to face when your website loads too slow, such as:
- You may lose your search engine rankings because of the slow loading speed of your website. As a result, you will get less traffic & fewer conversions on your website.
- Your website visitors may quit immediately as soon as they land on your site if your webpages take too much to load for them. In other words, the bounce rate of your website can go higher and it will affect the sales & conversions of your website.
Before it affects your business, you must hire a web developer to fix the loading speed issue on your website.
Recommended post: 7 Actions to improve the loading speed of your WordPress website
#2 Your website looks weird on some browsers
Have you ever checked how your website looks on different browsers such as Safari, IE, Firefox, etc. ? Or you always have been using Google Chrome, so you don’t bother about other browsers.
While you may stick to a specific type of browser, some of your website visitors may be using other browsers such as Safari, Firefox, or even Internet Explorer.
How does your website look for them?
If your website doesn’t look the same for some of your users as it looks for you, you may be losing a significant number of sales & conversions.
In other words, if your website looks weird for some of your targeted users, you may not be able to get their business.
What should you do?
You must check your website for all the major browsers through a reliable tool such as https://browsershots.org
And if you find that your website is not loading for some of the browsers, you must hire a website developer to fix this issue for you.
#3 Your website suddenly lost SEO rankings
Have you recently faced a severe drop in the SEO rankings of your website suddenly? In most cases, it happens because of the bad SEO work but in some cases, it may happen due to website issues.
If you also have experienced a sudden drop in your SEO rankings, you must get a full audit done for your website. There might be some issues or errors that affected your SEO.
Apparently, these sudden SEO issues can damage your rankings and affect your conversions & sales.
Below are some of the possible issues that may affect your SEO:
- A redirect plugin on your website may have stopped working.
- There may be some drastic changes in the permalink structure of your website.
- There could be some broken links on your website because of a non-functional webpage.
- Your website may be flagged as suspicious because of some viruses or malware.
- Your website’s loading time may have increased.
- The SEO plugin on your website may have stopped working.
In this situation, you should consult your WordPress developer immediately and get these website issues fixed as soon as possible.
#4 The browser flags your website suspected
Have you ever been to a website where the browser, especially Chrome, shows that the website is not secured? I am sure you did many times.
The browser may show warning messages like below:
- This site may harm your computer
- The site ahead contains malware
- The site ahead contains harmful programs
- Phishing attack ahead
- The website has been reported unsafe
- Deceptive site ahead
- This site may be hacked
You’ll see these security warnings if the content of the website that you’re trying to see is dangerous or deceptive. They also call these websites “phishing” or “malware” sites.
If your website also contains malware or viruses, your users will see these warning messages as well.
Don’t let this happen to you.
When you notice such errors on your website, you must conduct a full site-scanning with the help of your website developer and get the related issues resolved.
An Insecure website will not only lose the trust of your target visitors but it may also affect your SEO rankings. In other words, it will affect the sales & conversions of your business badly.
#5 The website doesn't fit with mobiles
According to various online researches, it has been proved that more than 50% of the traffic to any website comes from mobile phones.
In other words, more than 50% of internet surfers use their mobile phones to browse websites.
What does this mean to you?
If your website is not mobile-friendly or responsive or have some errors in mobiles, you may lose a significant number of users who may have the potential to become your paying customers.
There may also be a case where you already had a mobile-friendly website but because of some changes in the plugins or themes, your website lost its responsiveness.
It is, therefore, crucial to check the responsiveness of your website from time to time.
How can you check the responsiveness of your website?
Well, there are many online tools such as https://search.google.com/test/mobile-friendly through which you can check and identify the errors that your website may have for its responsiveness.
If you find through this tool that your website is not responsive, you may hire a web developer to fix this issue immediately so that you can cater to the mass audience.
Recommended post: 9 Things to take care of for the responsiveness of your website