Do you have an eCommerce website & looking for some easy yet practical tips to increase your sales?
Here are some tweaks for you to make on your mobile eCommerce website (responsive web design) & attract more sales from your existing visitors.
#1 The Less The Better
Regarding mobile eCommerce websites, the rule of thumb is to reduce the clutter. Do not worry about making your mobile website the same as its PC/Desktop version. It’s okay to give away some of the unimportant features on the mobile version of your eCommerce website if you want to increase your sales.
Perhaps you can remove unnecessary elements like subscription, news, etc., especially on the product detail pages.
If you are thinking about whether it’s possible to exclude some of the elements from your mobile eCommerce website or not, let me tell you. Yes, it is possible. Just consult your web developer to get more insights on this.
2 Make It Easy To Buy
Ensure the ‘Buy Now’ button is prominent and visible on the first screen (top view) or your product landing pages. The more prominent your call-to-action elements are, the higher the chances that your visitors will click them.
Again, you can ask your eCommerce designer to make the size of your call-to-action elements, like the ‘Buy Now’ button, slightly more significant for the mobile version of your eCommerce store.
3 Take Care Of Loading Speed
Users are impatient these days. They scan the web pages and do not want to spend time reading every word. Given this scenario, you must ensure your eCommerce website loads quickly on all mobile devices.
I agree that you always check the loading speed of your eCommerce website on desktops/PC, but pay attention to its mobile version, too.
Recommended post: 7 Actions to take to fix the slow loading speed of your website
#4 Keep It Simple
There is always less room to play around on mobile devices compared to desktops. Making your web pages simple and clean will definitely encourage your users to stay and purchase from your website.
This brings me to a critical note. You must also ensure that the shopping cart process on your website is as simple as possible. As I mentioned, you can definitely make the shopping process on your mobile devices different from the desktop versions.
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#5 Make Your Ecommerce Design Thumb-Friendly
The UX/UI design of your mobile eCommerce website must be thumb-friendly so that customers can navigate it easily.
Here are some of the thumb-friendly features that your mobile eCommerce website must have:
- Easy-to-click buttons within the range of a user’s thumb.
- All the product images must be easy to swipe using a thumb.
- Your website’s menu must be opened with a thumb’s tap.
- The checkout-related forms like billing, shipping & payment must have more extensive fields.
