Your ecommerce website helps you to:
But what if you are not happy with the performance of your ecommerce store. Perhaps, you are investing a lot but getting low or no returns.
What you must do?
An overall redesign of your ecommerce store could be the right solution.
In this blog post, I am going to share 5 valid reasons to redesign your existing ecommerce website:
#1 Your Website Gets High Bounce Rate
Does your website have a high bounce rate?
In other words, do your potential customers quit your website in a fraction of seconds or few seconds?
Take an action now and get your ecommerce store redesigned.
Because high bounce rate simply means that the users may not be able to browse your website flawlessly, which could be because of the issues like:
- Lack of browser-compatibility
- Slow loading pages
- Broken links
- Lack of responsive web design (compatibility with mobiles & tablets)
- Unexpected behaviour of any feature and so on.
#2 Your Website Technology Is Outdated
Most of the ecommerce businesses do not pay attention to the technology of their websites.
Have you ever spared some time to check the platform/CMS version your ecommerce website has been developed on?
Does it require an update?
Or have you got any notifications from the system about obsoleteness of any of the plugins or modules used with your website?
If not, do check it now.
And if you found such an issue, you must contact your web developer or web consultant to get it fixed.
Perhaps, if most of the plugins or modules have become obsolete or out-dated, the best fix would be to redesign your website.
#3 You Are Not Able To Update Your Website Content
Now this is the case with most of the webmasters I meet. Their previous web developer had helped them to build an ecommerce website for them but never taught them how they can manage the content of the website.
Perhaps, in most of the cases, their web developers never used an easy-to-manage CMS software/tool and as a result, it requires the webmasters to learn technical skills in order to manage the content of their website.
If that’s the case with you too, you must consider redesigning your existing ecommerce website and this time you must insist your web developer to use a stable & easy-to-use CMS like WordPress so that you can easily update the content as and when required.
You may want to read my article on How An outdated ecommerce website can seriously hurt your business.
#4 You Need A New Design
This is pretty straight forward.
If all works well on your existing ecommerce website but you just want to change the look & feel of it, you must hire an ecommerce developer to redesign it.
However, you must be cautious while redesigning your ecommerce store.
Because after a complete redesigning of your store, you may face some issues like lost SEO rankings, loss of customer data and so on.
What’s the solution here.
ou must have a brain-storming session with your chosen website developer to understand how he/she will tackle these problems while redesigning your ecommerce website.
#4 Your Ecommerce Website Is Not Responsive
I can’t emphasise the importance of having a responsive ecommerce website, especially in the year 2018.
Here are but few major reasons of having a responsive website.
- More than 50% of the users browse internet using their mobiles.
- More than 60% of the social media lovers use their mobiles to get social.
- Search engines like Google has started taking a website’s responsiveness into consideration for ranking them.