SEO (search engine optimization) starts from the website itself. That’s an inevitable truth. Any SEO campaign can’t be successful without a perfect website.
Here, I have shared 5 best ways in which a website can support its search engine optimization.
A blog on your website can help you to get not only relevant traffic to your website through higher rankings on search engines, but it can also help you to get more sales & conversations.
All you need to do is just keep writing informative blog posts on your website with relevant keywords therein. Not a big deal. Isn’t it.
Here are some of the ideas to find best topics for your blog:
- Find out the pain points of your customers and create your topics accordingly.
- Observe the pre-sale questions raised by your customers and think about the relevant topics based on these questions.
If you are really serious about SEO of your website and want to try out blog as one of the primary sources to get traffic, go for WordPress website development. A WordPress blog is easy-to-manage and loved by search engines too.
#2 Loading speed
A website that has optimized loading speed has much higher chances to rank on search engines over the websites that load slow.
A fast loading website will help you not only to secure higher SEO rankings, but it will also enhance the user-experience. A when both of these benefits combine, you get more sales & conversions.
So, if your existing website loads slow, nothing’s stopping you to hire a website developer and get this issue fixed. Believe me, this small investment is really worth it.
Especially, in case of e-commerce stores, where you expect your visitors to pay and become your customers, you definitely need to take care of the loading speed of your website.
Again, an intuitive & logical navigation structure of your website will help you in two ways.
Firstly, it will help search engine crawlers to find & index all the important pages of your website and secondly, your website visitors can easily find out the information or product or service that they have been looking for.
You must have visited some websites that have ugly URLs something like https://websitename.com/index.php?id=9. These kind of URLs are not SEO-friendly and user-friendly too.
So, what’s the solution here?
Your web developer can optimize the URLs of your webpages and ensure that it has a logical section name and page name. For eg. instead of https://websitename.com/12/index.php?id=6, it must be https://websitename.com/aparels/men-shirts/shirt-model-name/
If you are fortunate enough to use WordPress for your website development, you will be glad to know that optimizing the URLs can be as easy as few clicks.
#5 Responsive Design
A mobile-friendly website design or responsive website design is no more a fancy thing now. It’s as essential as your website development.
But unfortunately many web designers and webmasters still don’t pay much attention to it. Perhaps, they may not think from SEO prospective.
Again, there is a big advantage of using WordPress for your website development here. Most of the WordPress themes come with responsive design.