Are you looking for a new eCommerce website development?
Or perhaps you already have an eCommerce store but are looking for tips to improve it or completely redesign your website.
Whatever the case, here are some essential ingredients to make your online business successful by having a profitable eCommerce website.
#1 Avoid Clutter
What users want
All users always appreciate a clean and clutter-free website. They don’t want to spend time figuring out where to click and what to do next.
The design of your eCommerce store must be so clean that users of all age groups can use it hassle-free.
A professional website designer always understands the importance of a de-cluttered website design.
#2 Search Bar
Forcing your potential buyers to browse all the pages of your website and figure out what they want will not result in conversions or sales.
A simple yet robust search bar is essential for all eCommerce websites to facilitate users’ finding out quickly what they want.
Further, adding an auto-complete feature to your search bar may do wonders because it will help your potential buyers suggest all products available in your store based on their search keywords.
An experienced website developer in Singapore will always ensure that your eCommerce store has a user-friendly and robust search bar on all pages.
#3 Menu
Imagine you go to a restaurant and ask for their menu, but all you see on it are unorganized food items. Under the main course, they have listed the starters, and main course items are listed under desserts. Can you imagine how long it will take to order your preferred meal and drinks?
A website is no exception. If the users don’t find their items quickly, they may quit.
The solution is to have a proper menu with all the categories and sub-categories, if applicable.
For eg., if you run an eCommerce store for apparel, you can have categories like For Men, For Women, etc. And under each category, you can show appropriate sub-categories. For instance, under “For Men”, you can show “T-Shirts”, “Trousers”, “Denim” etc.
A simplified menu is key to getting more sales & conversions from an eCommerce website.
#4 Simplified Checkout
Do you know that more than 50% of the orders on your website may get abandoned because of the cumbersome checkout process?
No matter how good your website looks and how fine your products are, you won’t get many sales if the checkout process is not simplified.
Even better, having a single-page checkout increases the conversions of any eCommerce store. You shouldn’t ask for too much information from your customers that is not even required to fulfill their orders. Eliminate the unnecessary fields from your checkout page to make more sales.
Recommended post: 5 Checkout tips to get more sales from your eCommerce website
#5 Accept a Wide Range Of Payment Options
By providing more options for payment methods to your customers, you increase the chances of getting more sales.
Most eCommerce business owners make the mistake of imposing their own payment choices on customers, but they tend to forget that it’s the customer who has to pay.
If customers aren’t given enough payment options, they may abandon their orders. Therefore, you must ask your website maker to integrate multiple customer payment options.
Therefore, you must ask your eCommerce website developer to add multiple payment methods to your website.
#6 Clear Delivery Instructions
To avoid any post-sale dispute or refunds, you must specify the delivery terms & any other special instructions.
You must mention this on your website if you can’t provide prompt delivery services to your customers. Don’t worry; there is still a huge percentage of online buyers who don’t care about prompt delivery. In other words, many customers are still okay with having their orders delivered in weeks.
But the key is to mention everything transparently. If you fail to do so, you may face challenges like disputes or refunds, which can also damage your business reputation.
#7 Go Mobile
Several studies have shown that more than 60% of online buyers use mobile phones to make purchases. If your eCommerce website is not responsive (mobile-friendly), you may risk losing a significant share of your overall sales.
Although most web developers offer responsive design for eCommerce website development, you must make this clear before you hire them.
Recommended post: 5 Reasons to Create a Responsive eCommerce Website Design
#8 Show Support
Money is power, and people are afraid of losing it. So it’s your responsibility to make them feel secure while buying products from your website.
By providing them with a hotline number or live chat option, you show them that you are always available for your customers if they have any problem or query related to their orders.