‘Facebook marketing,’ ‘leads from Facebook,” product awareness through Facebook’!! I know these are the words you often hear during your sales or marketing meetings in your office these days. I am sure that Facebook marketing must be on the list of your prime marketing sources now, and your company must hire either a full-time resource for doing FaceBook activities or a FaceBook consultant to promote your services and products on Facebook. But does it work for your company? Does your company get optimum ROI? Many of you must have a standard answer: ‘No.’
In this blog post, I will not tell you why your Facebook marketing efforts are not bringing the desired results for your organization, but I will share some tips on how you can get the maximum from them.
Based on my experience working on my clients’ Facebook accounts, I would like to share some tips with you that work (Really!).
Tip One: Facebook page & profile
To get started, you must have a complete profile on your Facebook page so that if visitors try to learn more about your company/products, or services, they can view the required information from your profile page. Secondly, it’s very important that your Facebook page has a nice timeline image, which should be attractive and informative enough to encourage your users to spend some time on your page and learn more about your company.
Tip Two: Best days
Once you have a nice page and profile ready for your company’s Facebook account, the next thing is to determine the best days to post your content. For example, if you are in the B2C business, then weekends must be good days for you to interact with your targeted visitors. However, if your business is more B2B, then being active during weekdays would be a nice idea. You can also determine your best days through your competitors’ Facebook pages and the responses they get during those best days.
Tip Three: Best time
Yes, you heard it right: best time. Posting the content during the best time can yield maximum engagement among your targeted visitors. For example, if you are into B2C business, posting content during the evening or late evening could work best for you. One of my clients, who is into the online gifts business, gets maximum engagement on their FaceBook page in the late evenings because their fans tend to search for gifts after their office hours, especially when they reach home and have dinner. So, the timing of content posting matters for Facebook page engagement.
Tip Four: Frequency
Frequency is another essential factor that you must consider while managing any FaceBook account because sometimes it sucks your followers when you post too frequently. It all depends on your followers’ age, interest, and other features. For example, suppose you are managing a Facebook page for a corporate business and having professionals added to the following list of pages. In that case, receiving frequent notifications about your posts may not be enjoyable for them. On the other hand, if you are managing a business page for a company that deals with mobiles, devices, gadgets, etc., and have fans added to your business page who have the same interest, then it’s likely that your fans may like your every post when you share something new about technology, tips or great offers frequently.
Tip Five: Write short
Your users don’t have enough time to read the whole information you post on your Facebook page. Instead, they tend to scan the texts you post, so try to write brief content about any post you write, or you can try using catchy headlines to grab their attention.
Tip Six: Image speaks louder than words
As I mentioned in tip#5, your users tend to scan the texts as they don’t have enough time to read everything, so it would be a good idea to use as many images and videos as you can. Studies have proven that images have a relatively high rate of engagement compared to texts.
Tip Seven: Seek input
If you keep writing about yourself, your company, your product, and your services, it becomes a one-way communication. Visitors lose interest when they don’t see any engagement from other fans. So, asking your fans to write/share their views and ideas based on your original post would be a good idea. Once you start getting some comments on your original post from a few of the fans, other fans will also begin interacting with your content, which will enhance your post’s engagement. After all, the idea behind these social platforms is always to be social.
The above tips seem pretty easy to follow, but consistency is vital. Initially, you may not see drastic results when you start following my above suggestions, but believe me; you will come to know what I mean in just a couple of weeks.