Since the Google updates took place, you may have heard the “SEO is dead” statement all too often. But it is far from the truth! Search engine optimization was and still is one of the most effective methods of getting your website on the first few ranks of Google search results.
It is, however, an agreeable fact that SEO methods have changed drastically over the past few years, and it is going through constant changes. Instead of sticking to the old methods, search engine marketers should start thinking of SEO as a combination of marketing tactics and branding play.
In order to derive the desired benefits from search engine marketing, you need to make a commitment to developing a strategic, optimized & search engine-friendly web infrastructure. If you are still debating the idea of investing in SEO, take a look at the following reasons why you should:
It still works:
Contrary to what people say or believe, SEO still does work, when it is done correctly. Even though the data related to Google’s organic traffic was pulled pretty recently, the SEO techniques do remain sound. Numerous studies have been carried out post the Hummingbird update the case studies can very well verify the effectiveness of SEO for businesses. As far as experts believe, search engine optimization is not likely to stop working anytime soon.
It is cost-effective:
As compared to the other forms of digital marketing like social media marketing, PPC advertising, or purchasing leads for email marketing programs, SEO is a much cheaper option that provides significantly high ROI (Return on Investment). Though social media may be more important for branding and PPC for driving more revenue, search engine optimization is still the bedrock of your business’s online presence.
It helps consumers find you:
Today’s consumers are very much reliant on the use of the Internet. Around 90% of customers prefer checking reviews online before buying a particular product. This is a trend that is only going to get more popular in the coming years. If you want your target customers to find your website, you would need to employ strategic SEO tactics to make the site appear higher on the search results. Organic SEO will improve your website’s ranking, increasing your online presence.
Apart from the points mentioned above, there are other factors that make SEO so crucial for a business, be it big or small. With the assistance of competent SEO consultants, your business can reach newer heights.
It helps in brand building:
SEO can help improve your online visibility, which can in turn lead to better branding for your business. By appearing higher on search engine results pages, potential customers are more likely to find your site and learn about what you have to offer. In addition, a well-optimized website can create a more professional and trustworthy image for your company.
By investing in SEO, you can help ensure that your business stands out from the competition and attracts new customers.
It helps in website enhancement:
When you hire an SEO expert for your website, they would help to optimize your website for better performance as well. This includes improving your website’s ranking on search engines, making it easier for potential customers to find you online. In addition, an SEO expert can also help to improve your website’s overall design and functionality, making it more user-friendly and engaging. Ultimately, hiring an SEO expert can help to increase your website’s visibility and reach, helping you to attract more customers and grow your business.