A lot of meticulous planning goes into making an online business a success. Unfortunately, all that planning, based on one’s knowledge of internet marketing, can go to waste if the results are not measurable.
While this is unfortunate, it is also liberating, as it gives you the much-needed opportunity to learn more about the new theories, practices, and ideas in the search engine marketing sector and see for yourself which one gives your website a competitive edge over the others and which one doesn’t work.
Today, almost all reputed SEM companies, freelance SEM experts, and SEO consultants in Singapore agree that Google Analytics is the best way to measure the effectiveness of organic search engine marketing.
Google Analytics is a free tool that provides administrators with comprehensive website user statistics, presenting them with a platform to analyze website visitors’ behavior. This tool enables you to improve the on-site user experience, which helps you achieve your business objectives. You can see whether the traffic you are getting is fulfilling your goals of generating leads, sales, and newsletter sign-ups.
A detailed look at the analytics will make it more straightforward why Google Analytics is vital for measuring results from one’s SEM efforts:
1) It helps to identify different segments of a website’s visitors based on the metrics that the website owner is interested in.
2) It becomes easier to know where the visitors are coming from, which page exactly they visit, which segment(s) hold their attention for the longest time, and so on.
3) An Analytics tool enables the website owner to identify trends and use them to improve the SEO/SEM campaign. For example, one can see which days of the week visitors visit their website. They can also find out which search engine the traffic originates from.
4) Keyword research is of immense importance in the SEO process. Google Analytics renders the keyword selection more accurate. You can see which keywords are more beneficial for your website than the others.
5) Tracking your goals and conversions becomes more accessible, and you can see where your leads and sales originate. The data shows results for both SEM and SEO.
It must be mentioned here that Google Analytics helps you analyze and tweak your advertising campaigns. You can customize your profiles and reports to access your desired information quickly.
Conclusion:
Spending money, resources, and time on your SEO and SEM campaigns is worth it only when you have a foolproof method of tracking your visitors and their behavior, which can be easily achieved with Google Analytics.
So, next time when you hire a website developer, make sure to get the Google Analytics script integrated with all the pages.