#06-04 Westech Building, Pandan Loop, Singapore 128424

Importance of Author Rank in SEO

Author Rank is a system introduced by Google to verify the ownership of online content which helps to reduce spam practices. Earlier there were no ways for search engines to figure out the authentication of online content but now with the invention of Author Rank, both search engines and users can rely on the quality and ownership of content through the author’s credibility.

Author Rank

In this blog post, I will explain the benefits of AuthorRank in your search engine optimization process and the steps to build it.

Firstly, let’s talk about the benefits of Author Rank in SEO. I have listed a few of them below:

Content Ownership: Having an ownership reputation built for the authors pertaining to specific companies, it has become easier for search engines to associate authors with their respective content and promote the links present in those high-quality content. In other words, search engines consider and give value to those content which is written by authors who have a good online reputation.

Preventing content spamming: In the old days, there was a known unethical practice of spinning & syndicating original content in thousands of directories which gave birth to lots of spammers. But with the invention of Author Rank, there came an end to those spammers and it has also protected the rights & SEO interests of original content writers.

Quality content: With the implementation of Author Rank, the companies have started writing & submitting unique content in low volume but with high quality which has a further impact on their SEO results by reducing spamming and building credibility.

How to build Author Rank?

Below are the steps to build your author rank:

Sign up for a Google+ account which you can do at http://plus.google.com

Once you are signed up with http://plus.google.com, you can go to edit your profile, there you will find the option(“Contributor To” field) to link the websites for which you are an author.

You will be provided with a code to embed into your posts.

In my next article, I will explain to you how you can embed the codes in your posts for building Author Rank. Keep Reading!