As we already know and I have mentioned many times in several of my blogs that a website download speed is one of the signals for search engines (especially Google) to consider the website to rank in the top positions of their search results. Having said this, I would like to add a note here that optimizing a website for its download speed is a necessary activity for any SEO Campaign.
It’s not about only search engines but various studies have proved that a website that has optimized download speed has more chances of getting 6-7% more conversions as compared to those websites which don’t load faster. The reason is very simple: The faster your website loads, the more chances your website has of users completing several actions like form submission, making a purchase, calling your given phone number, etc.
In this blog, I would like to share 2 great & free-to-use tools that would help you to determine the download speed of your website and could also suggest some corrective measures in order to improve the speed of your web pages.
1. Google Page Speed Insights
Google’s free tool (Page Speed Insights) lets you enter your website URL and this tool will generate a report to show you the result of your website speed testing. It will give you a score out of 100 and you will also get a list of high, medium, and low priority areas for improvement of your website speed. You can send this list to your website developer in Singapore or discuss with your SEO expert in Singapore how you can get out of this situation.
2. Pingdom Tools
Pingdom is one of the best tools available if you want to have an overview of how long your website takes to load in different parts of the globe. It also provides a list of all the files on your server which are causing the slow down of your website. This list would help your web designer to look into the reported issue and fix them easily. Generally, any image file which is more than 200kb in size, should be optimized and shrunk down to a fraction of size without losing its quality. Fixing all the files for their sizes will definitely improve the loading speed of your website.