5 tips to find a reliable SEO expert for your website

Providing SEO services is not every so-called SEO specialist’s cup of tea. Several professionals claim to be SEO experts but are they trustworthy?

Therefore, you must choose your SEO consultant very carefully. In this blog, I would like to share some tips for choosing an ideal SEO expert for your business.

SEO Expert Quality #1: Knowledge of Web Development

Website Development: Singapore Web Design

Since search engine optimization begins with website optimization itself, knowledge of website development is a must for every SEO specialist.

Based on my experience, I can say that if a website has been optimized well for search engines, the half battle is already won. Therefore, before hiring an SEO specialist for your website, you must make sure that he/she must possess the required web development skills.

SEO Expert Quality #2: Content Marketing Skills

SEO Expert

SEO is not a game of building irrelevant links from hundreds & thousands of directories and low-quality websites. Now,  content marketing is one of the major players in bringing a website to the top positions of search engines.

Therefore, you must ask your SEO consultant to share a content marketing plan with you. At the same time, you must make sure that the content marketing plan is 100% aligned with your business standards.

SEO Expert Quality #3: Issues diagnosis skills

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There could be a possibility that your previous SEO services provider may have done unethical activities for your website which has caused damage to its ranking positions on search engines. Therefore you must find an SEO specialist who is an expert in diagnosing the issues with your website’s current SEO status. Otherwise, it could be like “barking at the wrong tree.”

SEO Expert Quality #4: Proven SEO track record

testimonials

If you read my blogs regularly, you must have noticed that I always emphasize checking the SEO track record or past projects of an SEO consultant before you hire him/her for your business.

You must make sure that you don’t just believe in their words; instead, you must ask them for their clients’ testimonials and if required ask them to provide you with their clients’ contact details so that you may enquire about the consultants’ support & services.

SEO Expert Quality #5: Marketing Savvy

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Traditional marketing skills are required in search engine optimization. You don’t believe this? Let me explain. When you write blogs or articles for your business and present them in front of your targeted audience, you must know the proper usage of marketing skills & pitch them for your products or services.

But one needs to be very careful while using a sales pitch so that it doesn’t seem to be spam stuff written for the sake of getting sales only. Here comes the intelligence of an SEO consultant who can use his/her marketing abilities wisely.

I know that following the above rules may require a lot of work and time but when it comes to your business, it’s worth it. Isn’t it?