Providing SEO services is not every so-called SEO specialist’s cup of tea. There are several professionals who claim to be SEO experts but are they really trustworthy?
You are going to finalize a deal not only for a short-term gain but SEO services involve long-term profits for your business.
SEO Expert Quality #1: Knowledge of Web Development
Since search engine optimization begins with website optimization itself, knowledge of website development is a must for every SEO specialist.
Based on my personal experience, I can say if a website has been optimized well for search engines, the half battle is already won. Therefore, before hiring an SEO specialist for your website, you must make sure that he/she must possess the required web development skills.
SEO Expert Quality #2: Content Marketing Skills
SEO is no more a game of building irrelevant links from hundreds & thousands of directories and low-quality websites. Now, content marketing is one of the major players to bring a website to the top positions of search engines.
Therefore, you must ask your SEO consultant to share a content marketing plan with you. At the same time, you must make sure that the content marketing plan is 100% aligned with your business standards.
SEO Expert Quality #3: Issues diagnosis skills
There could be a possibility that your previous SEO services provider may have done unethical activities for your website which has caused damage to its ranking positions on search engines. Therefore you must find an SEO specialist who is an expert in diagnosing the issues with your website’s current SEO status. Otherwise, it could be like “barking at the wrong tree.”
SEO Expert Quality #4: Proven SEO track record
If you read my blogs regularly, you must have noticed that I always emphasize checking the SEO track record or past projects of an SEO consultant before you hire him/her for your business.
You must make sure that you don’t just believe in their words; instead, you must ask them for their clients’ testimonials and if required ask them to provide you with their clients’ contact details so that you may enquire about the consultants’ support & services.
SEO Expert Quality #5: Marketing Savvy
Traditional marketing skills are required in search engine optimization. You don’t believe this? Let me explain. When you write blogs or articles for your business and present them in front of your targeted audience, you must know the proper usage of marketing skills & pitch them for your products or services.
But one needs to be very careful while using a sales pitch so that it doesn’t seem to be spam stuff written for the sake of getting sales only. Here comes the intelligence of an SEO consultant who can use his/her marketing abilities wisely.
I know that following the above rules may require a lot of work and time but when it comes to your business, it’s worth it. Isn’t it?