Search engines like Google come up with frequent changes in their algorithms and it is important for all webmasters/SEO Consultants or companies providing SEO services to follow those algorithms strictly.
If you notice; during the last decade, there were many changes in the various algorithms of search engines but the content is always here to stay as King when it comes to SEO. Therefore, a proper content marketing strategy can help you to stay out of the worries of getting impacted by frequent algorithm changes of search engines.
In other words, you must invest more and more time in content marketing if you want to stay ahead in SEO against your competition.
In this blog, I am going to share a few tips on how you can apply content marketing effectively for SEO.
Think About Keywords
While planning for your content marketing, always keep in mind the importance of well-researched keywords because Keywords Still Matter! At the same time, I would like to add that don’t ever try to stuff your content with keywords because it can affect the website rankings adversely. It would be a good idea to figure out the best keywords for your industry and list them down along with their synonyms because using synonyms can help your content to be found by a wider audience.
Think About Users
Even if your primary goal for content marketing is to boost your website’s search engine rankings; still you must not forget about your users. Writing the content for users will decrease the bounce rate & increase user engagement (in form of sharing and subscription) on your website which will gradually help your website to occupy top positions in search engines. In other words, writing interesting and meaningful content for your users will definitely help your website to gain credibility and top positions.
Think About Long Tail Keywords
While having keywords and their synonyms is a good idea; you must do extensive research on long tail keywords as well. Having long tail keywords list handy with you, you can include them in your content wherever relevant and necessary. Again this activity will help your web pages to get huge exposure from a wider audience because there is still a great percentage of users who use long tail keywords as a search query on search engines.
Think of Experiments
Writing on the same topics and concepts will not encourage your audience to come back to your website again. Your audience will not be interested to subscribe to your website unless they find new stuff each time they visit so you must try to be experimental with various topics. Take the help of Google Analytics to find out what subject/topic your audience finds more interesting.
Encourage Social Sharing
To add more flavor to your content marketing sandwich, you can pour the mayonnaise of social media. Try to use social sharing widgets at the maximum possible level to encourage your users to share the content with their friends and community. We must not forget that search engines use social signals in order to consider the ranking positions of the websites. So social media marketing is now an indispensable activity for SEO.
Do you know some more content marketing tips? Do let me know. I would love to hear from you!