Are you new to SEO?
Or you don’t understand the SEO reports sent by your SEO consultant? Is your SEO company unable to explain the basics of SEO to you?
Do you want to verify whether your SEO company performs all the necessary website activities?
In this post, I will list a few essential but critical points that you must check when any SEO company is working on your website optimization.
1) Sitemap.xml: Sitemap.xml is essential to a successful SEO campaign. This file is uploaded to the root of your server and helps search engines learn about all the pages of your website, making it easier for them to crawl those pages.
Ideally, you should be able to find it at www.yoursite.com/sitemap.xml. You must question your SEO company today if you don’t see this file on your server.
2) Meta tags: Meta tags are crucial for proper search engine optimization for any website. Meta tags have many components, but you may want to check two essential tags: meta title and meta description. The meta title is generally displayed at the top of your web page’s browser, and the meta description is found in the web page’s source code.
3) Broken Links: A website with too many broken links (links that are not found) is considered harmful in terms of SEO, so every webmaster must check for broken links.
If you find broken links on your website, you must repair them immediately, which will help your website have excellent search engine rankings. Don’t know how to find broken links on your website? You may download a tool from www.xenu.com. Alternatively, you can hire a website developer to identify and fix the broken links on your website.
4) Content Optimization: You must ensure that your SEO company/SEO consultant focuses highly on content optimization because the content is still considered king and will always be the same. When I say content optimization on your website, all your web pages must have information/content aligned with your primary and related keywords.
If your company is into selling online flowers, your web pages must talk about related information. They must have keywords like a florist, flower shops, online flowers, anniversary flowers, etc. If your webpage write-ups are well-optimized with the necessary keywords, you’ve hired the right SEO consultant.
5) URL convention: Many SEO companies ignore the website’s URL structure, but you must understand its importance.
If your website URLs have machine-made or strange URLs like www.yourwebsite.com/id=1&cat=99, then you must insist your SEO consultant optimize them and make them something like www.yourwebsite.com/products/online-flowers/ because the latter URL helps search engine spiders better understand your webpage.
These were the essential SEO checkpoints to ensure your SEO company complies with your website. It’s always better to be intelligent and educated than ignorant because it will help you save money.
