about us
Our Google Ads specialists team can improve your campaign results by formulating an effective conversion optimization strategy. After defining the strategy, we then design and run A/B tests for you so that we can measure the performance of the best-converting landing page(s).
How do we optimize your Google Ads?
- #1 Writing compelling & Clickable PPC ads
We help you to write compelling ads that are highly relevant to the keyword/search query and your targeted audience. This process helps to increase the Click Through Rate (CTR) and decrease the Cost Per Click (CPC). - #2 Serving appropriate landing pages for the right ads
We make sure that your landing pages deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action which could be signing up for a newsletter, downloading a white paper, or making a purchase. In other words, we make sure that the right ads are served to the right people. - #3 Conducting A/B testing for landing pages
We conduct A/B testing for your landing pages to find the most appropriate & profitable layout, copy, and colors that push the highest percentage of site visitors to complete the action like filling out a form, making a call, making a purchase, or sending you an inquiry.
How do we optimize your landing pages?
- #1 Targeted Copy
We make sure that each landing page has a relevant copy which must be aligned with the ads and keywords associated with that ad group. - #2 Compelling Headline
A compelling & precise headline always attracts visitors and encourages them to stay on the page and read more about the offer. - #3 Attractive Webpage Design
Without a great webpage design, it’s almost impossible to extend the duration of visitors’ stay, and therefore it’s a very critical part of any landing page optimization. - #4 Clear Call-to-Actions
CTAs play a major role in increasing the conversion from a landing page because they urge visitors to perform the desirable actions on the webpage. - #5 User-Friendly Lead Capture Forms
We make sure that all of the landing pages have user-friendly and easy-to-fill lead-capturing forms so that the users shouldn’t be reluctant to fill them.