about us
For Google Ads, the most crucial process is keyword management which I feel is the backbone of any campaign. The keywords selection must be done very carefully because the keywords if chosen correctly can help your campaign to yield high ROI however at the same time wrong keywords can lead your Google Ads campaign to a disaster. Each click costs you and therefore each click matters a lot to you.
Our team of Google Ads experts understands the role of keywords and therefore we take considerable time to perform thorough keyword research for your advertising campaign.
What do we do in keyword management?
- Keyword Research: The first and foremost important step under keywords management of a Google Ads campaign is to research relevant keywords based on the business industry and list them down together and that’s what we do when we start working on any new campaign. We use several best keyword research tools to determine relevant and industry-specific keywords. These tools help us to understand the potential of keywords by revealing their search volume, estimated cost per click, their search trend on Google, and a lot more.
- Keyword Grouping: After listing out the appropriate keywords for any specific Google Ads campaign, we then group them into different Ad Groups based on their relevance. This process helps us to achieve high CTR (Click Through Rate) and thus more clicks at optimized CPC (Cost per Click). We also group the keywords according to the budget of our clients. For eg. If our clients have a limited spending budget for their campaigns, we group low-cost keywords and bid on them according to the budget. This is the reason that we claim “Even if you have a low PPC budget, we can still help you”.
- Keywords Performance Analysis After running the campaign for a few days or a few weeks, we measure the performance of keywords. Accordingly, we continue with the high-performing keywords and replace non-performing or low-performing keywords with new keywords. This continual improvement process becomes a part of every Google Ads campaign and this is the reason that we can deliver promised results to our clients.
