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Common terms in web analytics

Web analytics has made it pretty simpler to calculate the return on investment (ROI) of any online marketing activity of your website.Be it search engine optimization,search engine marketing or social media marketing,the web analytics statistics can help you to measure the return on your each marketing dollar.


In this blog, I am going to share some of the common terms of web analytics which every webmaster and online marketer should know.


Each time a user loads webpage of your website on their browser,it is counted as a pageview.

Unique Pageview

Unique pageview is similar to that of pageview which the only difference that it counts one pageview once per visitor.


A session is started when the user lands on your website and its ended when the user leaves your website.So,if the same user visits your website again,it is counted as a new session.

Bounce Rate

When a user visits your landing page and quits your website without visiting other pages of the website,it is considered as a bounce.The overall percentage of visitors who bounce is known as bounce rate.Many SEO experts debate on an ideal bounce rate however I have experienced in my career as SEO consultant that any website which has more than 65% bounce rate should be considered as high bounce rate and that website must be checked for its content,loading speed or other elements which could be held responsible for higher bounce rate.

Conversion Rate

It is very common for every online marketer or SEO specialist to define a specific action on the website as a conversion.These actions could be in the form of a form submission,files download,phone call,or completing a purchase on the website.A web analytics program can show you the conversion rate and cost per conversion at your website by using some special scripts on the desired pages.These scripts can be obtained easily from the web analytics tool when you define a conversion event and value.


A goal is pretty similar to conversion which you can define additionally with conversion rate.A goal complete could be in the form of files download,making a purchase or submitting a form.A goal could be helpful when you don’t want to define the cost of each event and when you just need to know the total number of events happened as goal achievement.