If you already have an eCommerce app or plan to build one, this blog post may help you increase your sales by personalizing your app.
What is personalization?
Personalization is the technique or methodology of collecting valuable insights into your customers’ behavior and interests based on their interaction with your website or mobile application and showing them relevant information accordingly.
In other words, personalization helps your app users to see the information according to their interests & behavior.
When it comes to an eCommerce mobile application, personalization can play a vital role in its success.
In this blog post, I have shared seven significant reasons for you to implement personalization to your eCommerce app to get more sales & customers.
Let’s get started!
#1 Get more conversions
For any eCommerce business owner, the most crucial reason for personalizing the user experience on their app is to increase sales.
When your target audience sees only the information or products they have been looking for, they are likelier to place their orders with you.
Personalization can help eliminate unnecessary browsing by your users and thus save them time.
In other words, when your app developer applies the personalization algorithms to your mobile application, you get higher chances to grab more sales.
Let’s take an example here.
If you sell fashion products & accessories for both males and females on your eCommerce app, showing the gender-specific products according to their browsing history will help your users save time and see their desired products only.
#2 Accuracy in recommended products
You must have noticed on several eCommerce websites and mobile apps a section for “recommended products.” This section shows the recommended products based on the product category that the user is currently in. It’s not fully personalized yet.
When your app shows a list of products under the “recommended products” section according to each user’s personalized behavior and interests, it can only be considered a precise recommendation.
How can your app developer capture the behavior & interests of your users?
Well, many algorithms can do this. Some of these algorithms include analyzing the browsing history, items added to the cart, items added to the wishlist, etc. Your mobile app builder can use all these algorithms to give your users a personalized experience.
#3 High user engagement
Personalization is the key to increasing user engagement & conversion rates.
By implementing personalization, your mobile app developer can identify the needs of different customers and customize your app’s content for each visitor.
Users who see only personalized content on your mobile app will likely stay with it longer. In other words, when the users see what they are looking for, they like spending more time on your eCommerce app.
As a result of high user engagement, you will get more conversions & sales from your app.
#4 Enhanced searching
To see the best example of personalized search, think about the Google search engine. It shows recommended search queries for you according to your customized searching behavior & interests.
Your mobile app maker can also apply an intelligent search algorithm with your eCommerce app so that the search system always shows personalized recommendations on top.
A personalized search feature can help users eliminate unnecessary browsing time and expedite order placement.
#5 Increased customer loyalty
How can personalization increase customer loyalty to your eCommerce mobile app?
Well, there are many reasons why personalization can spark customer loyalty, mainly below:
- With the personalized experience, your users feel you have their best interests in mind.
- When your users see you are trying to build a long-lasting relationship with them by providing personalized content, they believe you genuinely value the relationship. As a result, they are more likely to do more business with you.
- Your users start comparing your way of doing business with rivals’ and always find you better because your app shows them tailor-made products and solutions. As a result, they always like to buy products from you only.
#6 Better customer understanding
For any business to be successful, it is essential to know its targeted customers and reshape its products or services accordingly.
But without the help of any technology, it may take a few months or even years for you to understand your customers and their needs. Here comes the role of personalization.
Using a personalized approach on your mobile app, you can collect your audience’s relevant data in just a few days.
You can use this valuable data to render customized content for each user and pitch them the appropriate products or services.
When you know your customers better, you can serve them better.
#7 Get useful insights
Implementing personalization into your eCommerce mobile app will not only help your users to see the customized information, but it will also help you to gather valuable insights about several essential things, such as:
- Which product(s) are highly searched in your app?
- Which product(s) are often bought on your app?
- Most of your users often view the information on your app.
With these valuable insights about your potential customers, it becomes easier to improve your mobile app’s content and product range accordingly.
Recommended post: Grow your eCommerce app sales with these valuable features
