If you already have an e-commerce app or planning to build one, this blog post may help you to grab more sales with the help of the personalization of your app.
What is personalization?
Personalization is the technique or methodology to collect valuable insights into your customers’ behavior & interests based on their interaction with your website or mobile application and showing them the relevant information accordingly.
In other words, personalization helps your app users to see the information according to their interests & behavior.
When it comes to an e-commerce mobile application, personalization can play a vital role in its success.
In this blog post, I have shared 7 major reasons for you to implement personalization to your e-commerce app to get more sales & customers.
Let’s get started!
#1 Get more conversions
The most important reason for any e-commerce business owner to personalize the user experience on their app is to get more sales.
Yes, when your target audience gets to see only the information or products that they have been looking for, they are more likely to place their orders with you.
Personalization can help to eliminate unnecessary browsing by your users and thus, saving their time too.
In other words, when your app developer applies the personalization algorithms to your mobile application, you get higher chances to grab more sales.
Let’s take an example here.
If you sell fashion products & accessories for both males and females on your e-commerce app, showing the gender-specific products according to their browsing history will help your users not only to save their time but also to see their desired products only.
#2 Accuracy in recommended products
You must have noticed on several e-commerce websites and mobile apps a section of “recommended products”. This section shows the recommended products based on the product category that the user is currently in. It’s not fully personalized yet.
When your app shows the list of products under the “recommended products” section according to the personalized behavior & interests of each user, then only it can be considered as a precise recommendation.
How can your app developer capture the behavior & interests of your users?
Well, there are many algorithms to do this. Some of these algorithms include analyzing the browsing history, items added to the cart, items added to the wishlist, etc.
#3 High user engagement
Personalization is the key to increasing user engagement & conversion rates.
By implementing personalization, your mobile app developer can identify the needs of different customers and customize the content of your app for each visitor.
When the users see only personalized content on your mobile app, they are more likely to stay on your app for a longer period of time. In other words, when the users get to see what they are looking for, they like to spend more time on your e-commerce app.
As a result of high user-engagement, you will get more conversions & sales from your app.
#4 Enhanced searching
If you want to see the best example of personalized search, think about the Google search engine. How it shows recommended search queries for you according to your personalized searching behavior & interests.
Your app developer can also apply a smart search algorithm with your e-commerce app so that the search system shows personalized recommendations always on the top.
A personalized search feature can help your users to eliminate the unnecessary browsing time and expedite the order placement process.
#5 Increased customer loyalty
How can personalization increase the customer loyalty of your e-commerce mobile app?
Well, there are many reasons why personalization can spark customer loyalty, mainly below:
- With the personalized experience, your users feel that you have their best interests in mind.
- When your users see that you are making an effort to build a long-lasting relationship with them by providing personalized content, they believe that you genuinely value the relationship and they are more likely to do more business with you.
- Your users start comparing your way of doing business with the rivals and always find you better because your app shows them the tailor-made products & solutions. As a result, they always like to buy products from you only.
#6 Better customer understanding
For any business to be successful, it is very important to know their targeted customers and reshaping their products or services accordingly.
But without the help of any technology, it may take a few months or even years for you to understand your customers and their needs. Here comes the role of personalization.
With the help of a personalized approach on your mobile app, you can collect the relevant data of your audience in just a few days.
You can further use this valuable data to render the customized content for each user and pitch them the appropriate products or services.
When you know your customers better, you can serve them better.
#7 Get useful insights
Implementing personalization into your e-commerce mobile app will not only help your users to see the customized information, but it will also help you to gather useful insights about several important things such as:
- Which product(s) are highly searched in your app.
- Which product(s) are often bought on your app.
- Which information on your app is often viewed by most of your users.
When you have these useful insights about your potential customers, it becomes easier for you to improve the contents & product range on your mobile app accordingly.