What is a push notification?
A push notification is a text message that appears as a pop-up on a mobile device.
Who can send a push notification to your mobile phones?
The publishers of mobile app that’s downloaded on your mobile device sends out push notifications to you.
The mobile App publishers can send them at any time. You don’t even need to be in the app or using their devices to receive them.
Do you want to grow your business through mobile apps? Use push notification marketing for your business. So next time when you hire a mobile app developer to build your apps, do ask him to include push notifications features in the proposal.
How push notifications can help your business to grow through mobile apps?
Here are 5 benefits of using push notifications:
#1 Enhances User Engagement
Push notification features help marketers to communicate with their existing and potential customers effectively & almost instantly.
With the help of these push notifications, the mobile app publishers can send real-time updates and reminders that get their users to engage with their brand regularly.
#2 Increases Conversions
When used efficiently, push notifications can also help advertisers to increase their sales through their mobile apps. If you are a small business owner, then a mobile app can prove to be a selling tool for your business too.
This is the reason I’ve mentioned in many of my previous blog posts that mobile apps can help small businesses to grow their sales & brand rapidly.
You may like to read my full blog post on 7 reasons to have mobile apps for small business.
#3 Re-engage Users
In today’s competitive market, one time business is not enough. You really need to engage with your users repeatedly.
Perhaps, re-engaging with the existing customers is the key to run a business successfully. A mobile app push notifications feature does this job more efficiently.
When your new customers download your app on their devices, you get a golden opportunity to engage with them regularly by sending new offers, promos and launches through push notifications.
#3 Direct Targeted Marketing
Unlike email marketing, where you send out emails massively to all the subscribers, mobile notifications help you to reach out your targeted customers. Why. You reach only those users who are willing to be notified about the new offers from you.
Having ability for your business to reach out your targeted audience instantly was never so easy in the history of marketing & advertising.
#5 Enhances User Experience
A push notification feature is not only for the benefits of app publishers. It can also be helpful to the devices users who get the useful notifications.
For eg. If you have downloaded an app from Amazon and you usually buy and read the books on the topics of “motivation”, you will notice that you will start getting push notifications from Amazon via their mobile apps with the new books recommended for your reading.
Therefore, push notifications features can enhance the users experience and help them to make their decisions too.
If mobile apps are beneficial for small businesses to grow their revenue, then push notifications feature is the key to get success in mobile marketing.