Personalization on any eCommerce mobile app is vital to increasing sales and customers because it allows us to categorize customers and target them accordingly.
With so much competition in the e-commerce industry today, it’s even more important to have a personalization feature to stand out and make it easier for customers to make their decisions.
Now, the question is, “What are the different ways a mobile app developer can integrate personalization on your mobile app so that it delivers content according to your customers’ preferences?”
In this blog post, I have shared nine common ways to leverage personalization on your e-commerce mobile app.
Let’s dive in.
#1 Personalize navigation
Let’s say you have a mobile app selling male and female products. Based on your app users’ previous visits, you can redirect them to their respective sections (male or female) the next time they log in.
This navigation adjustment can help your app users save time from unnecessarily browsing different sections.
#2 Personalized search results
Needless to say, when your eCommerce app shows your users their preferred items (based on recent visits, history, etc.) on top of the search results, it is more likely that they will buy those products from you.
To do this, your mobile app builder can change the sequence of the products so that the top results on search pages show the items according to your users’ preferences.
A personalized search feature on your eCommerce app can help you to grow your sales & revenue.
#3 Personalized emails
There could be many ways in which your eCommerce app developer can play around to personalize the emails.
For example, suppose a customer buys a mobile phone from you. In that case, you can email this customer to confirm the order and a list of recommended accessories or gadgets compatible with their newly purchased mobile.
You can also send follow-up emails to customers who added some products to their cart but never completed their orders. In other words, your app can also help you recover abandoned orders.
Additionally, your app can email your existing customers and inform them about new arrivals, discounts & offers on the products they are most likely to buy based on their preferences.
Recommended post: Why is personalization so crucial for your eCommerce mobile application?
#4 Recommended products
Displaying recommended products to users on your app based on browsing history, preferences, interests, etc., can also help personalize your app.
What are the benefits of showing the recommended products to your users?
- It increases the chances of conversion.
- It helps users save time when browsing.
- It makes your users feel that you care about their choices.
- It helps you to up-sell more products to the same customer.
#5 Geo location adjustment
Showing content and products according to users’ geolocation is another way to personalize the user experience on your eCommerce app.
For instance, when you open the Amazon website or app, it displays the products according to your geolocation. Later, if you want, you can change the settings, but by default, it will show you the products based on your geo preferences.
Again, when your app users see the products based on their geolocation, they are likelier to place their orders with you.
#6 Up-selling based on the interests
Did you know that more than 70% of customers are likelier to buy based on personalized recommendations?
Having said the above, you can also ask your app developer to display recommended products to up-sell on the checkout screen of your mobile application.
Upselling products to existing customers based on their interests can increase your chances of converting.
#7 Personalize homescreen banner
Another great way to personalize the user experience on your app is to show the home screen banner according to their previous history/interests.
Since the home screen of any eCommerce app is the welcome gateway for its users, showing personalized product images on the banner can help reduce the bounce rate and increase conversions.
#8 recently viewed items
Many users of your eCommerce app may have liked a product or a few of them but never added them to their cart. As a result, they may be unable to revisit those products because of the overwhelming number of items on your app.
Another way your app developer can personalize your eCommerce app is by showing users the product list they viewed recently. This would make it easier for shoppers to revisit those product pages with a single click.
#9 Interest related discounts
You can offer discount codes based on your app users’ browsing history and behavior.
For example, if a user’s recently viewed items on your app were related to female shoes, you can show this particular user the discount code that you are offering for those shoes.
This personalization can help you grab more sales & customers for your business.
