A mobile application’s user experience plays a vital role in its success. We all know that.
But the question is how to enhance the user experience of any mobile app.
Mobile users have been increasingly demanding a lot more from apps to keep them coming back after the initial download.
Here are 7 small yet powerful ways to enhance your mobile apps to meet the users’ expectations.
#1 Seek Feedback
The best way to upgrade or enhance a mobile app is, to continuously ask its users about the best ways to improve their experience. Therefore, having a feedback section on your mobile app will serve as an idea box to make your mobile app better.
There are a few different ways you can go about seeking feedback from your mobile app users.
You could send out surveys, post in forums, or even just reach out to some of your most active users and ask them directly. No matter what method you choose, just be sure to be clear about what kind of feedback you’re looking for and be prepared to act on it accordingly.
#2 Consider Both iOS & Android
For the best possible user experience, it is important to check your mobile app on both iOS and Android devices. This way, you can be sure that all of your users will have a great experience using your app, no matter what type of device they are using.
By taking the time to test on both iOS and Android devices, you can be confident that your app will be enjoyable for everyone.
#3 Reduce Ads & Banners
If you provide free access to all the features of your mobile app, it makes sense for you to include banner ads and earn revenue from them.
When the users get a bundle of useful features, they really don’t mind seeing the ads. The number of advertisements, however, must be limited to a few only.
I have seen many apps that show ad banners on the top, bottom, and middle sections of their app screens. It clearly gives the impression that the publisher doesn’t want to provide useful features to their users. He simply wants to make money.
While it’s true that showing ads on your free apps is not a bad idea at all, too many ads can ruin your credibility, and sometimes you may also lose your users.
#4 Single Goal App
Don’t confuse your users with too many features on your single app.
The rule of thumb is to have a single app for one purpose.
when the users see too many different and unrelated features in a single app, they tend to quit. Hence, if you want to provide your audience with the best possible user experience, talk about one thing at a time.
#5 Notification Preferences
Not all users like to receive messages through push notifications.
Even if a user opts in to receive notifications from you, he may want to unsubscribe in the future. Therefore, you must provide them with the option to subscribe or unsubscribe at any point in time.
#6 Loading Speed
Loading speed is very important for a great user experience. Without it, nothing will work.
No matter how beautifully your app has been designed and developed if it doesn’t load quickly, it will be of no use to the users and your business too.
The average person now has a shorter attention span than a goldfish, so it’s more important than ever to have a quick loading speed for your mobile apps.
If your app takes too long to load, people are likely to get impatient and move on to something else.
In addition, search engines are starting to penalize slow-loading websites and apps, so it’s in your best interest to make sure your app loads quickly.
#7 Keep It Simple
There are a few key reasons why it’s important to build simple mobile apps.
First, simple apps are generally easier and faster to develop, which can save you time and money.
Second, simpler apps are often more user-friendly and can be more easily understood and used by your target audience.
Third, simpler apps tend to be more reliable and stable, meaning they are less likely to crash or experience other technical issues.
Finally, building a simple app can help you better focus on your core features and functionality, which can make your overall app development process more efficient.